Loading organizations...
Loading organizations...
BIGR Ventures: Growth equity fund providing capital & strategic partnership to early-stage natural & organic consumer product companies, helping them scale.
Key people at BIGR Ventures.
BIGR Ventures is a growth equity firm based in Boulder, Colorado, that provides early-stage investment capital to natural and organic consumer packaged goods companies. The firm manages over $125 million in total assets under management, which includes a $55 million inaugural vehicle and a $71 million second fund closed in 2021. Operating as a strategic portfolio holding of Vestar Capital Partners, the fund targets emerging brands across the food, beverage, wellness, and personal care sectors. BIGR Ventures typically writes checks ranging from $1 million to $10 million to support the operational scaling and distribution expansion of its early-stage investments. The firm has successfully backed several notable portfolio companies such as Bobo's Oat Bars, High Brew Coffee, REBBL, and Suja Juice. The investment organization was founded in 2015 by Duane Primozich, Carole Buyers, and Bill Weiland.
Key people at BIGR Ventures.
BIGR Ventures operates as a growth equity fund, providing strategic partnerships and capital exclusively to promising early-stage companies within the natural and organic products sector. The firm distinguishes itself through a hands-on approach, leveraging deep industry expertise and extensive relationships to foster growth and enhance the market presence of its portfolio companies. This specialized focus allows for targeted support and insight into the unique challenges and opportunities of the health and wellness market.
The firm was co-founded in 2015 by Carole Buyers, Bill Weiland, and Duane Primozich, who collectively brought over 70 years of experience in the natural products industry. Buyers contributed a strong background in financial analysis and acquisitions within the sector. Weiland established Presence Marketing, a leading independent natural foods broker, while Primozich held significant management and entrepreneurial roles at prominent natural food companies. Their combined insight recognized a need for specialized capital and guidance for emerging brands in this evolving market.
BIGR Ventures supports businesses developing natural and organic food, beverage, and wellness products. The firm’s vision centers on maximizing the potential of these young companies, guiding them through critical growth phases, and connecting them with essential resources. By investing in and nurturing innovative brands, BIGR Ventures aims to contribute to the continued expansion and evolution of the natural and organic products landscape.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Apr 1, 2020 | Fat Snax | $5.0M Series A | Boulder Food Group (BFG), Duane Primozich | — |
| Apr 10, 2019 | Re Botanicals | $2.0M Seed | Duane Primozich | — |
| Jun 7, 2018 | Soozy's | $2.5M Seed | Lauren Jupiter, Carole Buyers | — |
