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§ Private Profile · London, England, United Kingdom
SaaS platform providing automated customer insights for marketers and business leaders, focused on retail, travel, and hospitality.
Big Data for Humans is a Glasgow, Scotland-based software company that provides an automated customer insights platform for marketers and business executives across multiple global industries. Operating under a business-to-business software-as-a-service subscription model, the company develops technology that analyzes customer data to generate audience segmentation and marketing campaigns without requiring dedicated data science teams. The enterprise has raised approximately $3 million in total known funding, including a $1.2 million seed round, and historically maintained an estimated headcount of 10 to 50 employees. Big Data for Humans targets the retail, travel, and hospitality sectors, securing financial backing from institutional investors like Scottish Enterprise and EC1 Capital. The platform's client portfolio has included prominent consumer brands and corporations such as AirAsia, Selfridges, and Fortnum & Mason. The organization was founded in 2014 by Peter Ellen and Steven Rose.
Big Data for Humans has raised $1.2M across 1 funding round.
Big Data for Humans has raised $1.2M in total across 1 funding round.
Big Data for Humans has raised $1.2M in total across 1 funding round.
Big Data for Humans's investors include EC1 Capital, Firestartr, Scottish Enterprise.
Big Data for Humans has raised $1.2M across 1 funding round. Most recently, it raised $1.2M Seed in September 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 10, 2015 | $1.2M Seed | EC1 Capital | Firestartr, Scottish Enterprise | Announced |