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Key people at biddz.
Based in Berlin, Germany, biddz operates a music technology platform that allows fans to purchase digital shares in unreleased songs and earn a portion of future streaming royalties. The platform enables independent recording artists to raise upfront capital directly from their fanbase by selling fractionalized assets tied to streaming revenues from services like Spotify and YouTube. Users can trade these digital music shares on a secondary market, while the company generates its revenue through primary sale commissions and secondary transaction fees. To support platform growth and international expansion, the enterprise secured approximately $4.71 million in total seed funding from a syndicate of institutional investors including Venture Stars and IBB Ventures. Biddz was founded in 2021 by former Amazon Music executives Michael Höweler and Dr. Alexander Franck, launching its initial web application in the spring of 2022.
biddz GmbH is a Berlin-based fintech-music platform founded in 2021 that enables music fans to buy fractional "biddz" shares (0.01% each) in unreleased songs, entitling them to a portion of future streaming revenues from platforms like Spotify, TikTok, and YouTube.[1] It serves aspiring musicians seeking fair compensation and rapid exposure, while fans gain financial upside and exclusive access like live events, fostering direct artist-fan communities.[1][2][3] The company has raised over $4M in funding and partners with payment providers like secupay for efficient, low-cost transaction handling amid complex multi-party payouts.[1][2]
biddz was launched in 2021 by co-founders and co-CEOs Michael Höweler and Alexander Franck, both former Amazon executives with expertise in operations and marketplaces.[1] The idea emerged to address inequities in music compensation, giving up-and-coming artists upfront funding via fan purchases of time-limited streaming revenue shares, plus promotional support from dedicated fans.[1] Early traction came from its innovative model, attracting secupay for payment infrastructure to handle fast buys and precise revenue splits, enabling quick scaling without high commissions.[1]
biddz rides the creator economy and Web3-inspired ownership trends, tokenizing music revenues to democratize investment in indie artists amid streaming's low per-stream payouts (often under $0.004).[1] Timing aligns with rising fan engagement tools post-pandemic, as social platforms like TikTok amplify viral music, and blockchain-adjacent models gain traction without full crypto volatility.[3][5] Market tailwinds include Europe's growing music tech scene and investor interest in fractional assets, positioning biddz to influence by proving viable alternatives to label dominance and boosting underrepresented talent.[2] It shapes the ecosystem by inspiring similar platforms in gaming or content, emphasizing community-driven revenue sharing.[1][4]
biddz is primed for expansion with its $4M+ funding, potentially scaling to more genres, global markets, or integrated live-streaming royalties as AI music tools proliferate.[2] Trends like decentralized finance for creators and short-form video dominance will fuel growth, but regulatory scrutiny on fractional securities could challenge it—success hinges on compliant innovation.[1] Its influence may evolve from niche disruptor to ecosystem staple, empowering fans to truly "own" music success and redefining artist funding in a streaming-saturated world.
Key people at biddz.
