Better.co.uk is a UK-based digital mortgage broker that leverages technology to simplify and streamline the mortgage process for homebuyers and homeowners seeking remortgages or secured loans. It offers access to over 12,000 mortgage deals from more than 100 lenders, providing customers with a broad choice to find competitive and suitable mortgage products. The platform serves individuals looking to purchase, refinance, or protect their homes by making mortgage applications faster, more transparent, and more convenient through secure online tools and personalized customer journeys. Better.co.uk has demonstrated strong growth, reaching over £1 billion in mortgage submissions by 2019 and generating approximately $123 million in revenue by 2025 with around 98 to 200 employees[1][2][3][6].
Founded in 2015 originally as Trussle by a team including software engineers working late nights to build the platform, Better.co.uk emerged from the idea of making mortgage brokering more accessible and efficient through digital means. Early traction included submitting its first mortgage in 2016 and hitting £100 million in loans by 2017. The company was authorized by the FCA in 2020 and acquired by Better Home & Finance Holding Company in 2021, later rebranding to Better.co.uk in 2023. In 2025, it was acquired by OneDome, a property technology group aiming to create a vertically integrated property platform, further expanding its role in the UK homebuying ecosystem[2][3][5].
Core Differentiators
- Extensive Mortgage Access: Partners with over 100 lenders and offers access to more than 12,000 mortgage deals, including exclusive offers not available directly from lenders[6].
- Technology-Driven Process: Uses secure online document upload portals and automated customer journeys to reduce friction and speed up mortgage applications[4][6].
- Customer-Centric Approach: Provides personalized mortgage advice and continuous mortgage monitoring, unlike traditional brokers who may not offer ongoing support[6].
- Strong Integration: Part of OneDome’s vertically integrated property platform, enhancing its ability to streamline the homebuying and financing process[5].
- Regulatory Authorization: Directly authorized by the Financial Conduct Authority (FCA), ensuring compliance and consumer protection[2].
Role in the Broader Tech Landscape
Better.co.uk rides the wave of digital transformation in financial services, particularly in proptech and fintech sectors focused on mortgage brokering and home finance. The timing is favorable due to increasing consumer demand for online, transparent, and efficient financial services, especially in complex areas like mortgages. Market forces such as rising homeownership challenges, the need for faster mortgage approvals, and the digitization of financial services support Better.co.uk’s growth. Its integration into OneDome’s platform reflects a broader trend toward vertical integration in property technology, aiming to consolidate fragmented homebuying processes into seamless digital experiences[5].
Quick Take & Future Outlook
Better.co.uk is positioned to continue expanding its influence in the UK mortgage market by leveraging technology and integration within OneDome’s property ecosystem. Future trends shaping its journey include increased automation, AI-driven mortgage advice, and deeper integration of property data and financing solutions. As the UK housing market evolves, Better.co.uk’s role as a technology-first mortgage broker will likely grow, helping consumers navigate complex financing decisions more easily while driving innovation in the proptech space. Its acquisition and rebranding signal a strategic move to scale and enhance its service offering in a competitive market.
This trajectory ties back to its founding mission of making mortgages faster, simpler, and more affordable through technology, now amplified by its role in a larger property technology platform.
