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§ Private Profile · 10359 104 street, 200, Edmonton, Alberta T5J 1B9, CA
iGaming platform provider enabling real-money gambling integration for mobile and social game developers, focused on regulatory compliance.
Betable is a Manchester, United Kingdom-based technology company that provides a real-money gambling and iGaming platform for social and mobile game developers. The organization offers a specialized application programming interface that handles identity verification, anti-fraud measures, regulatory compliance, and financial transactions. This infrastructure allows software developers to legally integrate casino-style betting mechanics into their applications as a monetization alternative to traditional advertising or freemium models. Operating under official licenses from the UK Gambling Commission and the Alderney Gambling Control Commission, the enterprise generates an estimated $5 million in annual revenue and maintains a workforce of approximately 16 to 22 employees. The business has raised approximately $23 million in total venture funding from prominent institutional investors including Greylock Partners, Founders Fund, Atomico Ventures, and True Ventures. Betable was originally founded in 2008 by Christopher Griffin.
Betable has raised $22.0M across 2 funding rounds.
Betable has raised $22.0M in total across 2 funding rounds.
Betable has raised $22.0M across 2 funding rounds. Most recently, it raised $19.0M Series A in November 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2013 | $19M Series A | Ryan Swagar | Amplify Partners, BoxGroup, Capital Factory, Climacticvc, Dreamers VC, Ehukai Investments, Emergence Capital, Eniac Ventures, Future Positive Capital, Lowercarbon Capital, Practical Venture Capital, Results Junkies, Slow Ventures, TQ Ventures, True Ventures, Venrock, Scott Banister, William Boebel, Brian Singerman, Greylock Partners | Announced |
| Jul 22, 2010 | $3M Venture Round | Niklas Zennström | — | Announced |
Betable has raised $22.0M in total across 2 funding rounds.
Betable's investors include Ryan Swagar, Amplify Partners, BoxGroup, Capital Factory, ClimacticVC, Dreamers VC, Ehukai Investments, E-Merge, ENIAC Ventures, Future Positive Capital, Lowercarbon Capital, Practical Venture Capital.
Betable is a technology company specializing in fintech and gaming, offering a platform for real-money gambling entertainment, including white-label casino solutions, payment systems via the Betable Wallet, and compliance tools for developers and operators.[1][2][4] It serves game developers, online casinos, and players by enabling legal integration of real-money gaming into mobile and social apps, solving challenges around market entry, secure payments, regulatory compliance, and responsible gaming in a regulated environment.[1][3][4] The company has raised $50.37M in funding, with its last round of $25.26M eight years ago, and remains active at Series B stage, headquartered in San Francisco with operations in the UK and Canada.[1][2]
Betable powers brands like Ivy Casino and Prospect Hall, focusing on global expansion, low transaction fees, and a seamless player experience through modular platforms that support diverse gaming content such as slots, live casino, and sports betting.[2][4]
Betable was founded in San Francisco, USA, by Christopher Griffin as CEO and founder, with co-founder involvement from investors like Tony Conrad, a former True Ventures partner who led investments in the company.[2][3] The idea emerged to reinvent entertainment by merging gaming and casino worlds, launching the world's first real-money gaming platform in July 2012, backed by prominent Silicon Valley investors including Greylock Partners, Founders Fund, True Ventures, Bullpen Capital, Dave Morin, and Yuri Milner.[3]
Key milestones include going international with its first UK casino via Prospect Hall, forming a development team in Edmonton, Canada, and in recent years, appointing Warren Jacobs as CEO, shifting platform development to Edmonton, and moving operations to Manchester, UK—marking its evolution from a U.S.-based innovator to a global operator.[2]
Betable rides the trend of real-money gaming convergence with fintech, enabling social/mobile games to monetize via gambling in regulated markets amid rising global online gaming demand.[1][3] Timing aligns with liberalization of gambling laws (e.g., UK expansions) and fintech advancements in secure, low-fee payments, positioning it favorably against market forces like mobile betting growth and post-pandemic digital entertainment shifts.[2]
It influences the ecosystem by lowering barriers for developers and operators through compliance tech and white-label services, fostering innovation in a mature yet expanding $100B+ online gaming market while prioritizing safety to build trust.[1][2][4]
Betable's global footprint and tech stack position it to capitalize on emerging markets in Asia and Latin America, where regulated online gaming is accelerating, potentially driving growth via fintech integrations like AI-enhanced personalization or blockchain for payments.[2][4] Trends such as Web3 gaming, esports betting, and stricter global regulations will shape its path, rewarding its compliance focus but challenging slower innovators.
As a Series B player with proven funding and international ops, expect partnerships or acquisitions to scale its platform, evolving from enabler to dominant operator—reinforcing its mission to lead vibrant, safe gaming worldwide.[1][2]