High-Level Overview
BEPPS Snacks is a UK-based food company producing healthy snacks made from black-eyed peas, pulses, and grains, such as popped chickpea snacks, puffed vegan cheese flavor packs, and variety boxes.[1][2][4] It targets health-conscious consumers seeking gluten-free, vegan-friendly, low-calorie (90 kcal per serving), low-GI alternatives to traditional snacks, solving the problem of indulgent yet nutritious snacking options in the "free-from" category.[2][4][6] With total funding of $549.8K and early traction as the UK's first brand heroing black-eyed peas for their protein and fiber content, the company emphasizes a "PeasWithPurpose" mission integrating charity outreach, though its primary entity dissolved in June 2025.[1][5]
Origin Story
Founded in 2017 or 2018 by Eve Yankah, BEPPS Snacks emerged from London, UK, with headquarters at The Print Rooms, 164-180 Union Street.[1][3][2] The idea centered on innovating snacks around black-eyed peas—a nutrient-rich ingredient often overlooked—creating the UK's pioneering peas, pulse, and grain healthy snack brand.[2][3][4] Early pivotal moments included developing mainstream puffed snacks in three flavors, gaining visibility as the fastest-growing healthy crisps brand in the UK's free-from sector, and securing modest funding amid a small team of 1-10 employees.[1][2][6] A related entity, BEPPS SNACKS LIMITED (company number 15253015), was incorporated in November 2023 for other food services but dissolved on 24 June 2025.[5]
Core Differentiators
- Ingredient Innovation: Heroes black-eyed peas as the star for high protein, fiber, and delicious puffed textures, unlike typical snacks.[1][2][3][4]
- Health-Focused Formulas: 90 kcal puffs that are gluten-free, vegan-friendly, low-GI, and low-calorie, positioning it as a "feel good" free-from leader.[2][4][6]
- Purpose-Driven Brand: "#PeasWithPurpose" integrates charity at its core, blending mainstream appeal with social impact.[2]
- Product Range: Offers accessible formats like Popped Variety Box and Puff Vegan Cheese Flavour Share Pack via ecommerce.[1]
Role in the Broader Tech Landscape
BEPPS Snacks operates in the food & beverage sector with ecommerce elements, not as a technology company—contradicting the query's premise—focusing on consumer goods innovation amid rising demand for plant-based, functional snacks.[1][2] It rides trends like veganism, gluten-free diets, and sustainable pulses, fueled by health-conscious consumers and UK free-from market growth (e.g., fastest-growing healthy crisps brand).[4][6] Timing aligns with post-pandemic wellness booms and pea protein popularity, though dissolution signals challenges from competition (e.g., Starwest Botanicals, Stash Tea).[1][5] Its influence remains niche, highlighting pulse-based snacks' potential in ecommerce-driven food ecosystems without broader tech disruption.[1][2]
Quick Take & Future Outlook
Post-dissolution of its main entity in June 2025, BEPPS Snacks faces an uncertain path—potentially rebranding, pivoting via new filings, or ceasing operations amid modest funding and small scale.[1][5] Trends like pea protein expansion and free-from demand could revive it if Eve Yankah relaunches, but competition and funding needs loom large.[3][6] Its legacy underscores niche innovation in healthy snacking, influencing UK brands to prioritize pulses and purpose, though without tech roots, broader ecosystem impact stays limited—echoing its origin as a flavorful, feel-good challenger in a crowded market.[2][4]