BentoBox is a technology company.
BentoBox has raised $5.1M across 2 funding rounds.
Key people at BentoBox.
BentoBox has raised $5.1M in total across 2 funding rounds.
Key people at BentoBox.
BentoBox has raised $5.1M in total across 2 funding rounds.
BentoBox's investors include 01 Advisors, Ansa Capital, CRV, Equity Alliance, Flex Capital, Fortress Investment Group, KKR, NFX, Jeff Richards, Rock Ventures, The Finger Group, Gary Lauder.
BentoBox is a New York-based technology company that provides a comprehensive Marketing & Commerce Platform tailored for the restaurant industry[1][3][4][5]. The platform, powered by BentoCore, centralizes diner data, menus, marketing tools, and branding to enable websites, online ordering, reservations, events management, digital waitlists, catering, gift cards, and eCommerce—all commission-free to boost revenue and efficiency[1][3][5]. It serves independent restaurants and hospitality businesses worldwide, solving challenges like fragmented tech stacks, high third-party fees, and poor guest engagement by streamlining operations and driving growth, with claims of up to 40% more web traffic, 50% more revenue, and 28% more mobile visitors[4][5]. Founded in 2013 and acquired by Fiserv in October 2021, BentoBox has gained recognition as the 2023 Restaurant Technology Partner of the James Beard Foundation[1][4].
BentoBox was founded in 2013 in New York by co-founders including CEO Krystle Mobayeni, who has been highlighted for leading the company through the COVID-19 pandemic[1][4]. The idea emerged to address restaurants' need for unified digital tools amid rising online demands, starting with website development and expanding into a full commerce platform[1][3][4]. Early traction accelerated during the pandemic, as BentoBox's tech helped restaurants pivot to virtual visits, online ordering, and survival strategies, earning coverage in outlets like *The New York Times* for enabling remote operations[4]. Pivotal moments include the 2021 Fiserv acquisition, the launch of BentoCore as an all-in-one hub, and product expansions like Pre-Order and Catering in September 2021[1][3].
BentoBox rides the digital transformation wave in hospitality, accelerated by the pandemic's shift to online ordering and contactless experiences, where restaurants seek independence from high-commission platforms like DoorDash or Uber Eats[4]. Timing aligns with market forces like rising labor costs, supply chain pressures, and consumer demand for seamless omnichannel service—projected to grow the restaurant tech market significantly[3][5]. By consolidating tools into a single engine, it counters ecosystem fragmentation, empowering independents (vs. chains) to compete and own their data, much like Shopify did for eCommerce[1][3]. This influences the space by promoting direct-to-consumer models, reducing reliance on aggregators, and fostering data-driven hospitality innovation[4].
BentoBox is poised for expansion post-Fiserv acquisition, likely integrating deeper with payments and global fintech to capture more of the $1T+ restaurant tech opportunity through AI-enhanced personalization and international scaling[1]. Trends like mobile-first dining, sustainability tracking, and Web3 loyalty (echoing early blockchain experiments) will shape its path, potentially amplifying revenue modules amid economic recoveries[2][5]. Its influence may evolve from survival tech to ecosystem leader, enabling restaurants to thrive in a hyper-connected world—proving that unified platforms are the key to hospitality's digital future, much like its pandemic pivot solidified its role.
BentoBox has raised $5.1M across 2 funding rounds. Most recently, it raised $5.0M Series A in July 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2017 | $5.0M Series A | 01 Advisors, Ansa Capital, CRV, Equity Alliance, Flex Capital, Fortress Investment Group, KKR, NFX, Jeff Richards, Rock Ventures, The Finger Group, Gary Lauder, Todd Arky, Wiley Cerilli | |
| Jan 1, 2015 | $100K Seed | 2048 Ventures |
