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BentoBox has raised $22.7M across 4 funding rounds.
Key people at BentoBox.
BentoBox has raised $22.7M in total across 4 funding rounds.
Based in New York City, BentoBox is a B2B software company that provides a comprehensive digital marketing and commerce platform specifically designed for the restaurant industry. The subscription-based system enables hospitality businesses to build customized websites, manage direct online ordering, process payments, and execute digital marketing campaigns without relying on third-party delivery applications. Prior to its October 2021 acquisition by global financial technology provider Fiserv, the company raised over $32 million in venture capital funding. Following the acquisition, the platform was heavily integrated with Clover POS systems to offer a unified digital and physical restaurant management solution. Backed by early investors such as First Round Capital, the software currently serves over 14,000 restaurant concepts worldwide, including notable clients like Momofuku and The Meatball Shop. BentoBox was founded in 2013 by Krystle Mobayeni and Pierre Drescher.
BentoBox has raised $22.7M across 4 funding rounds. Most recently, it raised $16.4M Series B in April 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 10, 2019 | $16.4M Series B | Chirag Chotalia | Will Guidara, Bullpen Capital, Female Founders Fund, Haystack | Announced |
| Jul 1, 2017 | $5M Series A | Bullpen Capital | 01 Advisors, Ansa Capital, CRV, Equity Alliance, Flex Capital, Fortress Investment Group, KKR, NFX, Jeff Richards, Rock Ventures, The Finger Group, Gary Lauder, Todd Arky, Wiley Cerilli, Clark Valberg, Jason Finger, Paul Appelbaum, Armory Square Ventures, Female Founders Fund, Fresh Source Capital, Golden Seeds, Launch Capital, RiverPark Ventures | Announced |
| Oct 21, 2015 | $1.2M Seed | Female Founders Fund | BEN Leventhal, Camilla Marcus Siegel | Announced |
| Jan 1, 2015 | $100K Seed | — | 2048 Ventures | Announced |
BentoBox is a New York-based technology company that provides a comprehensive Marketing & Commerce Platform tailored for the restaurant industry[1][3][4][5]. The platform, powered by BentoCore, centralizes diner data, menus, marketing tools, and branding to enable websites, online ordering, reservations, events management, digital waitlists, catering, gift cards, and eCommerce—all commission-free to boost revenue and efficiency[1][3][5]. It serves independent restaurants and hospitality businesses worldwide, solving challenges like fragmented tech stacks, high third-party fees, and poor guest engagement by streamlining operations and driving growth, with claims of up to 40% more web traffic, 50% more revenue, and 28% more mobile visitors[4][5]. Founded in 2013 and acquired by Fiserv in October 2021, BentoBox has gained recognition as the 2023 Restaurant Technology Partner of the James Beard Foundation[1][4].
BentoBox was founded in 2013 in New York by co-founders including CEO Krystle Mobayeni, who has been highlighted for leading the company through the COVID-19 pandemic[1][4]. The idea emerged to address restaurants' need for unified digital tools amid rising online demands, starting with website development and expanding into a full commerce platform[1][3][4]. Early traction accelerated during the pandemic, as BentoBox's tech helped restaurants pivot to virtual visits, online ordering, and survival strategies, earning coverage in outlets like *The New York Times* for enabling remote operations[4]. Pivotal moments include the 2021 Fiserv acquisition, the launch of BentoCore as an all-in-one hub, and product expansions like Pre-Order and Catering in September 2021[1][3].
BentoBox rides the digital transformation wave in hospitality, accelerated by the pandemic's shift to online ordering and contactless experiences, where restaurants seek independence from high-commission platforms like DoorDash or Uber Eats[4]. Timing aligns with market forces like rising labor costs, supply chain pressures, and consumer demand for seamless omnichannel service—projected to grow the restaurant tech market significantly[3][5]. By consolidating tools into a single engine, it counters ecosystem fragmentation, empowering independents (vs. chains) to compete and own their data, much like Shopify did for eCommerce[1][3]. This influences the space by promoting direct-to-consumer models, reducing reliance on aggregators, and fostering data-driven hospitality innovation[4].
BentoBox is poised for expansion post-Fiserv acquisition, likely integrating deeper with payments and global fintech to capture more of the $1T+ restaurant tech opportunity through AI-enhanced personalization and international scaling[1]. Trends like mobile-first dining, sustainability tracking, and Web3 loyalty (echoing early blockchain experiments) will shape its path, potentially amplifying revenue modules amid economic recoveries[2][5]. Its influence may evolve from survival tech to ecosystem leader, enabling restaurants to thrive in a hyper-connected world—proving that unified platforms are the key to hospitality's digital future, much like its pandemic pivot solidified its role.
BentoBox has raised $22.7M in total across 4 funding rounds.
BentoBox's investors include Chirag Chotalia, Will Guidara, Bullpen Capital, Female Founders Fund, Haystack, 01 Advisors, Ansa Capital, CRV, Equity Alliance, Flex Capital, Fortress Investment Group, KKR.
Key people at BentoBox.
