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§ Private Profile · New York City, NY, USA
Technology company offering a modern employee benefits platform with consulting, brokerage, and HR tech for mid-sized companies.
Benny has raised $1.0M across 1 funding round.
Key people at Benny.
Benny was founded by Jacob Brody (Co-Founder and CEO).
Benny has raised $1.0M in total across 1 funding round.
Benny is a New York City-based technology company that provides an integrated employee benefits platform combining consulting, licensed brokerage services, and a mobile application for mid-sized commercial enterprises. The software delivers comprehensive human resources technology solutions, offering corporate clients access to customized insurance options, personalized employee coaching, specialized training programs, and a digital marketplace for discounted wellness and family planning tools. Operating as a licensed brokerage across all fifty of the United States, the enterprise has secured a total of $45 million in venture capital funding to date, which includes a recent $12 million Seed II financing round. The executive leadership team brings significant operational experience from prominent healthcare and human resources organizations, including notable industry names such as Cigna, Namely, and Ro. Benny was officially founded in 2019 by former Namely chief executive officer Matt Straz.
Key people at Benny.
Bennie is a New York-based healthtech startup founded in 2019 that builds a modern benefits platform to simplify employee benefits access for mid-sized companies.[1][3] It offers an easy-to-use mobile app and brokerage services, enabling employees to manage plan information, find in-network doctors, track claims, chat with concierges, and access perks like family planning, behavioral health, and pet insurance—all in one place.[1][2] Bennie solves the complexity of traditional benefits administration, reducing HR workload and helping employees live healthier lives through self-service tools and expert support, with strong customer validation from companies like Nylas and mParticle.[2]
The platform targets employers seeking streamlined benefits marketplaces (employer-sponsored and voluntary) alongside comprehensive employee tools, driving growth through its proven team from top benefits firms, tech startups, and insurance carriers.[1][3] With 150 employees and an onsite NYC HQ, Bennie emphasizes accessibility and has gained traction by transforming benefits into a progressive, user-friendly experience.[1][4]
Bennie was founded in 2019 in New York City by a team of industry innovators from top benefits firms, technology startups, and insurance carriers.[1][3] The idea emerged from recognizing the outdated, complex nature of employee benefits brokerage, aiming to expand beyond traditional expectations into a full human capital solution as the industry rapidly evolves.[3] Early traction built on their expertise to create a healthier workplace, with the company pledging 1% of equity to community and health causes from the start, reflecting a commitment to broader impact.[3]
Pivotal moments include launching the Bennie App for seamless benefits access and marketplaces, which quickly reduced HR requests for clients and positioned Bennie as a market leader in reimagining benefits for mid-sized firms.[2][4]
Bennie rides the wave of healthtech digitization and rising demand for employee wellness amid remote/hybrid work, where benefits complexity burdens HR in mid-sized firms.[1][2][4] Timing aligns with post-pandemic shifts prioritizing mental/physical health perks and self-service HR tech, fueled by market forces like insurance evolution and talent retention pressures.[3] By reimagining brokerage as a tech-enabled platform, Bennie influences the ecosystem, empowering smaller companies without dedicated benefits staff and setting standards for accessible, integrated wellness solutions.[2][4]
Bennie is poised to scale as AI-enhanced benefits and personalized wellness trends accelerate, potentially expanding into larger enterprises or global markets with its app-first model.[2] Expect deeper integrations with HR systems, predictive claims analytics, and more voluntary offerings to capture growing demand. Its influence will evolve by pushing brokers toward tech-human hybrids, solidifying its role in healthier workplaces—directly advancing its mission to make benefits accessible for all.[1][3]
Benny has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in June 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2022 | $1M Seed | Shannon Stobbe Shroyer | Techstars | Announced |
Benny was founded by Jacob Brody (Co-Founder and CEO).
Benny has raised $1.0M in total across 1 funding round.
Benny's investors include Shannon Stobbe Shroyer, Techstars.
