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§ Private Profile · New York City, NY, USA
Financial infrastructure of fandom. Ex-Spotify Global Head of Music + Avicii's manager. based in New York, New York, United States of America.
Financial infrastructure of fandom. Ex-Spotify Global Head of Music + Avicii's manager.
Belong is pioneering FanTech by building the financial infrastructure of fandom : the financial layer that turns engagement into identity, access, and economic value. Fans already drive billions in economic activity around the artists they love : across tickets, travel, merchandise, and everyday spending : yet almost none of that value flows back to artists. Belong changes that. We connect fan identity to financial rails, enabling fans to be recognized and rewarded for their participation : while creating a new, recurring revenue stream for artists from the spending that already exists. As the world shifts from the attention economy to the engagement economy, Belong transforms fandom into a measurable, bankable system : where identity drives activity, and activity creates value. Co-founded by Nick Holmsten, former Global Head of Music at Spotify, and Ash Pournouri, who built Avicii into one of the world’s biggest artists.
Belong has raised $2.0M across 1 funding round.
Belong has raised $2.0M in total across 1 funding round.
Belong has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Belong Entertainment - Seed in July 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2025 | $2M Seed | — | Founders Fund, Fredrik Hjelm, Magne Uppman, Riccardo Zacconi | Announced |
Belong has raised $2.0M in total across 1 funding round.
Belong's investors include Founders Fund, Fredrik Hjelm, Magne Uppman, Riccardo Zacconi.
Financial infrastructure of fandom. Ex-Spotify Global Head of Music + Avicii's manager.
Belong is pioneering FanTech by building the financial infrastructure of fandom — the financial layer that turns engagement into identity, access, and economic value. Fans already drive billions in economic activity around the artists they love — across tickets, travel, merchandise, and everyday spending — yet almost none of that value flows back to artists. Belong changes that. We connect fan identity to financial rails, enabling fans to be recognized and rewarded for their participation — while creating a new, recurring revenue stream for artists from the spending that already exists. As the world shifts from the attention economy to the engagement economy, Belong transforms fandom into a measurable, bankable system — where identity drives activity, and activity creates value. Co-founded by Nick Holmsten, former Global Head of Music at Spotify, and Ash Pournouri, who built Avicii into one of the world’s biggest artists.