Behaviol is a technology company.
Behaviol has raised $2.0M across 1 funding round.
Behaviol has raised $2.0M in total across 1 funding round.
Behaviol has raised $2.0M in total across 1 funding round.
Behaviol's investors include Airtree Ventures, Main Sequence Ventures, MassMutual Ventures, Tiger Global Management, Gregory Waldorf.
Behaviol is a technology company and creative studio building immersive sports entertainment experiences in the metaverse, primarily through its flagship product, Meta 11—a game powered by AI and blockchain where sportspeople appear as virtual characters.[1][2] It targets sports fans, gamers, and cricket enthusiasts worldwide, solving the problem of limited access to interactive, democratized sporting entertainment by creating a virtual sporting world that redefines traditional sports viewing and participation.[1][3] Launched with backing from cricketer Kumar Sangakkara, Behaviol combines metaverse technology with AI to enable virtual sports simulations, showing early momentum through high-profile endorsements and a focus on cricket as a gateway to broader sports entertainment.[1][3]
Behaviol emerged from a vision to blend cricket stardom with cutting-edge tech, launched by Sri Lankan cricketer Kumar Sangakkara, a global sports icon, who announced the company to pioneer a metaverse-based virtual sporting world.[1] The idea stemmed from redefining cricket and sports entertainment, aiming to make it more accessible and interactive via AI-powered virtual characters, with Sangakkara's involvement providing instant credibility and traction in the sports community.[1][3] Early pivotal moments include the development of Meta 11, built on blockchain for ownership and AI for realism, positioning Behaviol as a fresh entrant in sports gaming amid rising metaverse interest.[2]
Behaviol stands out in the crowded sports tech space through these key strengths:
Behaviol rides the metaverse and Web3 gaming wave, capitalizing on AI advancements for hyper-realistic virtual sports and blockchain for fan-owned assets amid growing demand for immersive entertainment post-pandemic.[2] Timing is ideal as sports leagues explore digital twins and NFTs, with cricket's massive global fanbase (especially in Asia) providing a ripe market amplified by metaverse hype.[1][3] Favorable forces include declining VR/AR costs and AI tools enabling scalable character generation, positioning Behaviol to influence how sports franchises expand into virtual ecosystems, potentially partnering with real-world teams for hybrid experiences.[2]
Behaviol is poised to scale Meta 11 into a full metaverse sports platform, expanding beyond cricket to football and beyond, fueled by AI enhancements for real-time matches and blockchain for global tournaments.[2] Trends like AI-driven personalization and metaverse interoperability will shape its growth, while regulatory clarity on Web3 could accelerate adoption. Its influence may evolve from niche cricket innovator to a key player in sports entertainment, blending virtual worlds with live events—echoing its launch as a bold metaverse bet by Sangakkara to democratize sports for all.[1][3]
Behaviol has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in September 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2022 | $2.0M Seed | Airtree Ventures, Main Sequence Ventures, MassMutual Ventures, Tiger Global Management, Gregory Waldorf |