BeerOrCoffee is a technology company.
Woba simplifies the hiring of any workspace, from search to payment, offering ready-to-use offices without CAPEX investment and with predictability.
BeerOrCoffee has raised $10.0M across 1 funding round.
BeerOrCoffee has raised $10.0M in total across 1 funding round.
BeerOrCoffee has raised $10.0M in total across 1 funding round.
BeerOrCoffee's investors include Endeavor Catalyst, Kaszek Ventures, Marcos Galperin, Martin Migoya.
BeerOrCoffee, now rebranded as Woba, is a Brazilian technology platform providing a B2B marketplace for on-demand flexible workspaces, serving companies transitioning to hybrid work models. It connects businesses and professionals to over 1,500 coworking spaces, offices, meeting rooms, and event venues across 200+ cities in Brazil (and expanding in Latin America), solving the challenges of distributed teams by offering subscription-based access like OfficePass—a pay-as-you-use model that optimizes costs, boosts productivity, and centralizes workspace management via a dashboard.[1][3][5][6] With 152 employees as of recent data, Woba's growth accelerated post-pandemic, quadrupling reservations by 2022, fueled by hybrid work demand, and it has raised $13 million total, including a $10 million Series A in 2021 led by Kaszek.[2][3][5]
Founded in 2017 in Belo Horizonte, Brazil, by Roberta Vasconcellos (CEO), Pedro Vasconcelos, and Eric Santos, BeerOrCoffee started as a networking platform to connect people for casual business meetings over beer or coffee, tapping into a sharing economy vibe.[1][5][6] The idea pivoted quickly when the team recognized coworking spaces as ideal hubs for these interactions, evolving into a workspace access marketplace.[5] Early traction came from accelerators like Start-Up Chile and praise from investors for its scrappy, global-ready model; it secured seed funding from Booking.com co-founder Kees Koolen in 2018.[1][3][5] The COVID-19 pandemic supercharged adaptation to hybrid needs, leading to the 2022 rebrand to Woba ("Work-Life Balance") to reflect its expanded ecosystem of flexible office solutions, with Marco joining as COO in 2023.[5][6]
Woba rides the global hybrid work trend, capitalizing on post-pandemic shifts where distributed teams demand flexible, cost-efficient spaces over traditional leases. Timing is ideal in Latin America, where rapid urbanization and remote work adoption outpace office infrastructure; market forces like rising real estate costs and talent mobility favor on-demand models, reducing bureaucracy for SMEs and enterprises.[3][5][6] It influences the ecosystem by partnering with operators to elevate space quality, driving occupancy via tech, and pioneering "Workspace as a Service"—pushing Brazil's proptech toward scalability and setting a blueprint for regional expansion.[6]
Woba is poised for LatAm dominance, leveraging recent funding to roll out advanced tech like predictive analytics and enter new markets beyond Brazil, potentially hitting thousands more spaces amid sustained hybrid demand.[6] Trends like AI-optimized real estate and work-life integration will propel it, evolving from connector to full ecosystem enabler—watch for enterprise deals and operator tech integrations. This positions Woba as the go-to for collaborative, productive business generation in a flexible world, echoing its origins over beer or coffee.[1][6]
BeerOrCoffee has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series A in November 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2021 | $10.0M Series A | Endeavor Catalyst, Kaszek Ventures, Marcos Galperin, Martin Migoya |