Loading organizations...
Beautywise is a New Delhi, India-based direct-to-consumer brand that develops and distributes science-backed ingestible beauty and wellness supplements for health-conscious consumers. The company formulates nutraceutical products containing marine collagen, glutathione, keratin, and hyaluronic acid to support skin and hair health, bridging the gap between traditional cosmetics and clinical solutions. Operating with a team of 21 to 40 employees, the business distributes its dietary supplements through its proprietary e-commerce website, online marketplaces, and a physical retail network of more than 500 premium pharmacies and dermatology clinics across the domestic market. In February 2024, the enterprise secured INR 6.5 crore, or approximately $780,000, in a seed funding round backed by lead investor AC Ventures, alongside participation from Fluid Ventures and GSF Accelerator. Beautywise was originally founded in 2021 by co-founders Shreyansh Chauhan and Anousha Chauhan.
Beautywise has raised $790K across 1 funding round.
Beautywise has raised $790K in total across 1 funding round.
Beautywise is a health and wellness startup offering science-backed beauty supplements for skin, hair, and overall wellness, targeting consumers seeking personalized solutions for personal care.[1][2][3] Founded around 2018-2021 and based in India (with locations noted in Noida, New Delhi, and Bengaluru), it serves a sophisticated clientele through e-commerce and omni-channel expansion, solving problems like skin health via collagen-based and targeted formulations.[1][2] The company has shown strong growth momentum, achieving 28-fold revenue increase in three years to ₹6.7 Cr+ in FY24, with ₹25 Cr annual recurring revenue by early 2025, and targets ₹100 Cr by FY27 and over ₹1,200 Cr by FY30 through partnerships, pharmacies, and international push; it has raised $1.13M-$1.54M total, including recent ₹3 Cr from Boat co-founder Aman Gupta.[1][2]
Beautywise emerged in the booming Indian beauty supplement market as a response to demand for scientifically formulated products beyond traditional skincare, initially focusing on collagen-based solutions for skin enhancement.[1][2] Founded between 2018 (per Inc42, under Kosher Organics Private Limited in Noida) and 2021 (per CB Insights in New Delhi/Bengaluru), co-founder Anousha Chauhan has led its evolution into a premium brand emphasizing clinical expertise and targeted wellness.[1][2] Early traction came from e-commerce, scaling to angel-stage funding and oversubscribed rounds like ₹6 Cr in February 2024, with pivotal moments including 28-fold growth and high-profile investment from Aman Gupta in March 2025.[1][2]
Beautywise rides the explosion in India's beauty-tech and wellness sector, fueled by rising consumer demand for ingestible beauty supplements amid a global shift from topical to internal nutrition solutions.[1][2] Timing aligns with post-pandemic health consciousness and e-commerce penetration, amplified by market forces like D2C growth and influencer-backed funding (e.g., Shark Tank's Aman Gupta), positioning it to capture a slice of the projected multi-billion beauty supplement market.[1] It influences the ecosystem by validating science-driven D2C models, inspiring similar startups like Zeme Fresh, and pushing omni-channel strategies that blend tech-enabled personalization with traditional retail.[1]
Beautywise is primed for hypergrowth, with FY27 revenue targets at ₹100 Cr and FY30 at ₹1,200 Cr+ via international expansion and deeper pharmacy penetration, potentially evolving into a category leader if it sustains funding momentum and product innovation.[1] Trends like AI-personalized wellness and global beauty-from-within demand will shape its path, amplifying influence through partnerships and possible Series A. This science-meets-beauty play underscores how targeted supplements are redefining personal care accessibility in emerging markets.
Beautywise has raised $790K across 1 funding round. Most recently, it raised $790K Seed in February 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2024 | $790K Seed | — | Presight Capital, V3 Ventures, Dimiter Tschawow, Erik Podzuweit, Mato Peric, Agam Khare, Agastya Dalmia, Akshaydelhi, India Ghulati, Aman Arora, Amit Bhatia, Amit Singal, Arjun Vaidya, Bharat Kalia, Brijesh Agrawal, Chakradhar Gade, Dinesh Agarwal, Karan Singh, Kumar Saurabh, Lalit Kumar, Misha Baheti, Murugavel Janakiraman, Nakul Saxena, Nitin Gupta, Niyaz Laiq, Rajesh Sawhney, Sandeep Kohli, Shanti Mohan, Siddhartha Pahwa, Tarun Bhargava, AC Ventures, Fluid Ventures, GSF, Real Time Angel Fund | Announced |
Beautywise has raised $790K in total across 1 funding round.
Beautywise's investors include Presight Capital, V3 Ventures, Dimiter Tschawow, Erik Podzuweit, Mato Peric, Agam Khare, Agastya Dalmia, AkshayDelhi, India Ghulati, Aman Arora, Amit Bhatia, Amit Singal, Arjun Vaidya.
