Be Nosy is a technology company.
Be Nosy has raised $54K across 1 funding round.
Be Nosy has raised $54K in total across 1 funding round.
# Be Nosy: A Wearable Health-Tech Startup
Be Nosy is a wearable technology company designed to protect users from air pollution and respiratory viruses by providing purified air anywhere, anytime.[1][3] The company addresses a critical global health crisis: according to the World Health Organization, 1 in 9 people die annually from air pollution-related illness, with air pollution claiming over 800,000 lives per year in Europe alone—making it deadlier than war, malaria, AIDS, and coronavirus combined.[1]
The startup's mission centers on creating positive impact and revenue simultaneously by developing more effective means of protecting users from air pollution and respiratory viruses.[1] Be Nosy targets urban commuters and health-conscious consumers who face daily exposure to pollutants, toxins, bacteria, and viruses in city centers.[4] The company positions itself at the intersection of wearable IoT technology and respiratory health, bringing a non-invasive sensing approach to personal health monitoring.
Be Nosy was incorporated on January 2, 2020[2]—notably during the early stages of the COVID-19 pandemic, which underscored the urgency of respiratory protection solutions. The founding team includes Carina, described as a "super founder" with exceptional execution speed and adaptability.[1] Critically, the company assembled an ex-Dyson engineering team, bringing world-class product design expertise from one of the world's leading respiratory technology companies.[1] This pedigree signals serious technical capability in a space where engineering excellence directly impacts user safety and comfort.
The company's early trajectory showed strong product development discipline. Reviews note progression from early to late prototyping stages, with the team demonstrating receptiveness to user feedback and refinement focused on wearer health—positioning the product as the "Apple of healthtech wearables."[1] The founding team also demonstrated strength in strategy and sales, positioning the startup to capitalize on opportunities across COVID response, healthcare, and the broader PPE sector.[1]
Be Nosy rides several converging trends: the explosion of wearable IoT devices, growing consumer awareness of air quality and respiratory health (accelerated by the pandemic), and the healthcare sector's decades-long demand for comfortable, safer personal protective equipment.[1] The timing is particularly acute—cities worldwide continue grappling with air pollution as a chronic public health challenge, while pandemic-era awareness of respiratory viruses remains elevated.
The company operates in a space where regulatory tailwinds (stricter air quality standards globally) and consumer demand (health-conscious urban populations) align favorably. By bringing sophisticated sensing technology to personal respiratory protection, Be Nosy potentially opens an entirely new market category within wearable health tech.
Be Nosy represents a compelling intersection of urgent global health need, technical excellence, and market timing. However, the company faced a significant setback: Be Nosy Limited was dissolved on August 30, 2024, with its last accounts filed for the period ending January 31, 2022.[2] This dissolution suggests the company either pivoted, restructured, or ceased operations—a critical detail that clouds the forward outlook.
If the company continues under a different legal entity or has restructured, the fundamental opportunity remains strong: respiratory health protection is a multi-billion-dollar market with secular tailwinds. The ex-Dyson team and Carina's execution track record suggest the capability to compete. However, potential investors and observers should investigate the circumstances of the 2024 dissolution to understand whether this represents a strategic pivot, a setback, or a complete exit from the market.
Be Nosy has raised $54K in total across 1 funding round.
Be Nosy's investors include Rob Dobson.
Be Nosy has raised $54K across 1 funding round. Most recently, it raised $54K Seed in June 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2020 | $54K Seed | Rob Dobson |