High-Level Overview
Batch is a Customer Engagement Platform (CEP) designed for large enterprise customers in retail, banking, media, luxury, and services sectors with B2C audiences in the millions.[1] It enables real-time customer data collection across sources via APIs and SDKs, lifecycle messaging at scale through channels like email, mobile/web push notifications, SMS, and in-app messaging, and seamless integration with other MarTech tools such as CDPs and analytics.[1] Serving over 350 enterprise clients across EMEA—including LVMH, L’Oréal, Leboncoin, and Decathlon—Batch processes more than 2 billion new data points daily and delivers over 1 trillion messages annually, addressing MarTech debt from fragmented point solutions and legacy systems to help brands build personalized customer relationships.[1] The company's 90-person team operates from Paris, Lyon, the UK, and DACH regions, demonstrating strong growth momentum in scalable CRM for consumer brands.[1]
Origin Story
Batch was founded in 2015 by Antoine Guénard (current CPO) and Simon Dawlat (CEO).[1] The idea emerged from recognizing the challenges modern marketers face in achieving a single customer view and executing multi-channel CRM at scale amid proliferating MarTech tools and irrelevant data models.[1] Early traction built through a vertically integrated platform approach, expanding to serve major EMEA enterprises while growing to a 90-person team across multiple offices.[1] Pivotal moments include scaling to handle 2 billion daily data points and 1 trillion annual messages, solidifying its position in enterprise customer engagement.[1]
Core Differentiators
- Vertically integrated all-in-one platform: Combines real-time data collection, multi-channel messaging (email, push, SMS, in-app), and MarTech connectivity, overcoming MarTech debt from siloed solutions.[1]
- Enterprise-scale performance: Manages millions of B2C users, 2 billion daily data points, and 1 trillion messages yearly for clients like LVMH and Decathlon.[1]
- Developer and marketer-friendly tools: APIs/SDKs for data unification, lifecycle automation, and easy integration with CDPs/analytics, prioritizing ease of use and speed.[1]
- EMEA-focused expertise: 350+ customers in retail, banking, media, luxury, and services, with a 90-person team across Paris, Lyon, UK, and DACH.[1]
Role in the Broader Tech Landscape
Batch rides the customer data platform (CDP) and multi-channel CRM trend, capitalizing on the explosion of first-party data and privacy regulations like GDPR that demand real-time, personalized engagement without cookies or third-party tracking.[1] Timing is ideal amid MarTech consolidation, where enterprises grapple with legacy fragmentation—Batch's all-in-one model simplifies this, enabling scalable personalization for B2C giants.[1] Market forces like rising mobile messaging adoption (push, SMS, in-app) and EMEA's luxury/retail boom favor its strengths, influencing the ecosystem by pushing competitors toward integrated platforms and elevating standards for data-driven CRM at enterprise scale.[1]
Quick Take & Future Outlook
Batch is poised to expand beyond EMEA into global markets, leveraging its trillion-message scale and AI-enhanced personalization to capture share in the $50B+ CEP market. Trends like composable CDPs, Web3 customer data ownership, and conversational AI will shape its trajectory, potentially through acquisitions or deeper analytics integrations. Its influence may evolve from regional leader to global standard-setter, empowering more brands to turn MarTech complexity into competitive customer relationships—reinforcing its core vision of personalized scale from day one.[1]