Automotive Broadcasting Network
Automotive Broadcasting Network is a company.
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Leadership Team
Key people at Automotive Broadcasting Network.
Automotive Broadcasting Network is a company.
Key people at Automotive Broadcasting Network.
Key people at Automotive Broadcasting Network.
# Automotive Broadcasting Network: High-Level Overview
The Automotive Broadcasting Network (ABN) is a digital signage and broadcasting platform provider exclusively serving the automotive retail industry[1]. ABN delivers in-dealership digital engagement solutions that combine targeted programming, custom content, and contextual advertising to enhance customer experience and drive sales across showrooms, service departments, and waiting areas[1][2]. The company serves over 1,500 retail automotive dealerships across all 50 states with approximately 2,000+ installations[2], generating roughly $13 million in annual revenue[1].
ABN solves a fundamental problem in automotive retail: customers waiting in dealerships—whether for service or during the sales process—represent a captive audience that dealerships can leverage to reinforce brand loyalty, promote services, and increase purchase intent[4]. Rather than leaving customers to passive waiting experiences, ABN injects curated programming from major broadcasters (CBS, CNET, MLB) alongside dealership-specific promotional content, creating what the company describes as "immersive customer experiences that invoke emotional attachment"[2].
ABN was founded in 2007 by Jerry Daniels, an automotive industry veteran whose vision emerged decades earlier[2]. In the 1980s, as a 23-year-old general manager of the largest Pontiac dealership in the western United States, Daniels attended the annual Pontiac New Car Show in Las Vegas. When the brand's "We Build Excitement" campaign was unveiled on a giant video screen, he experienced an epiphany: if dealerships could inject that same emotional energy and passion into their showrooms and service areas, customers would be far more likely to complete purchases[2].
Daniels carried this vision throughout his career, eventually rising to executive vice president at Asbury Automotive Group. When technology finally caught up with his concept in 2007, he left his position and founded ABN from his garage[2]. The company's first product, "Dealer TV," was created in partnership with CBS and provided family-friendly programming mixed with promotional content on car models and maintenance services[4]. Early dealership clients reported significant increases in customer recall of dealer-related information and purchase intent, validating the core concept[4].
ABN operates at the intersection of two powerful trends: the digitalization of retail environments and the automotive industry's shift toward customer experience as a competitive differentiator. As dealerships face pressure from online car buying platforms and changing consumer expectations, in-dealership engagement tools have become critical for maintaining brand loyalty and maximizing the value of physical locations[2][3].
The company's growth reflects broader recognition that automotive retail requires specialized solutions. Generic digital signage platforms lack the automotive-specific content partnerships, compliance understanding, and dealership workflow integration that ABN provides. By controlling the entire customer touchpoint experience—from what customers see while waiting to how service specials are promoted—dealerships can create cohesive brand narratives that influence purchase and service decisions[3].
ABN has established itself as the dominant player in automotive-specific digital engagement, with scale (2,000+ installations) and longevity (18+ years) that create network effects and switching costs. The company's model benefits from the structural reality that dealerships will always have waiting customers and physical spaces to manage.
Looking forward, ABN's growth will likely depend on deepening integration with dealership management systems, expanding into emerging technologies (such as interactive displays or personalization based on customer data), and potentially extending beyond traditional dealerships into automotive service centers and OEM facilities. The company's ability to evolve from a "broadcast platform" into a comprehensive customer intelligence and engagement tool—while maintaining its exclusive automotive focus—will determine whether it remains a niche leader or becomes a broader retail technology player.
