AutoFi has raised $20.0M in total across 2 funding rounds.
AutoFi's investors include Pareto Holdings, Red Swan Ventures, Accel, All Iron Ventures, Ambridge Capital, Andreessen Horowitz, Autotech Ventures, Aux21 Capital, Bedrock Capital, Bling Capital, Brighter Capital, CapitalG.
AutoFi is a financial technology company that builds a comprehensive commerce platform for end-to-end digital automotive sales and financing, powering billions in transactions annually.[1][2][5] It serves automotive dealers, digital retailers, OEMs, marketplaces, and lenders by enabling efficient online and in-showroom vehicle sales through tools like cloud-based pricing (RealPayments), Lending-as-a-Service APIs, and dynamic selling features that streamline pre-qualification, financing, and deal closure.[1][2][5] The platform solves key pain points in car buying—such as fragmented financing, low showroom conversion, and profitability challenges—by processing over $4B in funded loans yearly and driving engaged customers to affordable vehicles with added F&I products.[1][2][6] With 211 employees, $44.3M in revenue, and recent expansions like DMS integrations (e.g., CDK, Reynolds & Reynolds), AutoFi shows strong growth momentum through partnerships with Santander Consumer USA, Mitsubishi ClickShop, and Stellantis.[2][6]
AutoFi was co-founded by CEO Kevin Singerman and CTO (name not specified in sources), who assembled a seasoned leadership team spanning automotive, technology, and finance to transform car buying and selling.[1][5] The idea emerged from recognizing the need for a FinTech platform that empowers dealers in a digital-first era, evolving from early innovations in transactional buying to a full commerce solution with pricing tech and lender APIs.[1][4][5] Pivotal early traction included scaling self-service finance to over 13K dealers via Santander and processing billions in transactions, solidifying its position amid industry shifts toward online sales.[2][6]
AutoFi stands out in the automotive FinTech space through these key strengths:
AutoFi rides the wave of digital transformation in automotive retail, where consumers demand transactional online experiences amid rising e-commerce expectations post-pandemic.[1][4] Timing is ideal as market forces like high interest rates, inventory turbulence, and OEM direct-sales pushes (e.g., Stellantis Digital) favor platforms that blend digital tools with physical showrooms for "smarter, not harder" selling.[6] It influences the ecosystem by partnering with innovators—elevating 13K+ dealers, top groups, and lenders—while DMS integrations reduce friction, fostering industry-wide adoption of cloud pricing and API-driven finance.[2][6]
AutoFi is poised for expansion by deepening OEM ties (e.g., Mitsubishi, Stellantis) and showroom dominance via ongoing product evolution like enhanced DMS support and profitability tools.[6] Trends like AI-driven personalization, embedded finance, and hybrid retail models will shape its path, potentially scaling transactions beyond billions as economic recovery boosts auto volumes. Its influence may grow as the go-to platform for profitable digital commerce, empowering dealers against disruptors and solidifying AutoFi's role in redefining automotive sales efficiency—much like its origins in bridging FinTech with real-world deals.
AutoFi has raised $20.0M across 2 funding rounds. Most recently, it raised $17.0M Venture Round in May 2016.
