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§ Private Profile · DLF Tower A, Jasola Near Jasolla Apollo Metro Station, near Jasola, New Delhi, Delhi 110025
Ayurvedic health and wellness brand creating functional drinks and supplements for millennials.
Auric (Zenith Drinks Private Limited) is a direct-to-consumer health and wellness brand based in New Delhi, India, that formulates and sells Ayurvedic functional beverages, personal care products, and nutritional supplements. The company manufactures its FSSAI-certified consumer goods in an FDA-approved facility, combining traditional Indian Ayurvedic principles with modern formats like effervescent tablets and hot beverages. Operating with an estimated workforce of 10 to 50 employees, the enterprise distributes its fast-moving consumer goods through its proprietary e-commerce platform and third-party online retail marketplaces such as Amazon. To support its ongoing product portfolio expansion beyond its initial cold functional drinks, the business secured $2 million in Pre-Series A funding. This recent financing round was backed by prominent institutional investors including Venture Catalysts, Cactus Venture Partners, and 9Unicorns. Auric was founded in 2018 by Deepak Agarwal.
Auric (Zenith Drinks Private Limited) has raised $2.0M across 1 funding round.
Auric (Zenith Drinks Private Limited) has raised $2.0M in total across 1 funding round.
Auric (Zenith Drinks Private Limited) has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in June 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2021 | $2M Seed | Venture Catalysts, Cactus Venture Partners | Karthik Bhat, Capital A | Announced |
Auric (Zenith Drinks Private Limited) has raised $2.0M in total across 1 funding round.
Auric (Zenith Drinks Private Limited)'s investors include Venture Catalysts | India's First Integrated Incubator, Cactus Venture Partners, Karthik Bhat, Capital A.
Auric (Zenith Drinks Private Limited) is a Delhi-based food and beverage startup founded in 2018 that manufactures and brands ayurvedic nutrition drinks, positioning itself as a technology company in the query context but primarily operating as a B2C health beverage firm.[1][2][3] It produces natural, vegan, pure beverages and supplements without preservatives or sugar, including cold/hot drinks like Mind Rejuvenation Juice, Body Defence Juice, and Skin Radiance Juice, targeting health-conscious consumers seeking ayurvedic wellness solutions.[1][2][4] The company serves everyday users via its online website, with early growth hitting 100k customers by late 2019, employs 51-100 people, and reports GST turnover of 5-25 Cr, indicating solid momentum in India's wellness market.[1][2][3]
Auric was founded in 2018 by Deepak Agarwal, who serves as CEO, with the company legally incorporated as Zenith Drinks Private Limited (CIN: U15100DL2018PTC328104) in New Delhi.[1][2][3] GST registration followed shortly on February 28, 2018, with partners including Ramavtar Agarwal, establishing it as a manufacturer of non-alcoholic ayurvedic beverages.[2] The idea emerged from blending traditional Ayurveda with modern convenience, launching products for sale by October 2018 after full-time startup operations began in January.[3] Pivotal early traction came in November 2019 with 100k customers served, supported by angel investors, VC networks, and incubators, humanizing its rise as a founder-led push to make Ayurveda accessible via tasty, pure drinks.[1][3]
Auric rides the ayurvedic wellness and functional beverages trend in India, where rising health awareness post-pandemic fuels demand for natural, plant-based alternatives to sugary drinks.[1][4] Timing aligns with e-commerce growth and D2C models, enabling quick scaling via online sales amid market forces like premiumization in non-alcoholic beverages (its core GST category).[2][3] It influences the ecosystem by modernizing Ayurveda—making it "simple" and shelf-ready—potentially inspiring tech-enabled personalization in nutrition, though competitors highlight a crowded functional drinks space.[1][4]
Auric's momentum positions it for expansion into more ayurvedic SKUs, international markets, or tech integrations like AI-driven wellness personalization, leveraging its pure-ingredient edge amid trends like veganism and preventive health.[1][4] Sustained growth depends on navigating competition and supply chains, but with proven traction (100k+ customers, steady turnover), it could solidify as a D2C ayurvedic leader, evolving influence by bridging ancient wisdom with modern consumer habits—echoing its core promise of accessible, effective Ayurveda.[2][3]