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§ Private Profile · Austin, TX, USA
Social care network and SaaS platform connecting individuals to assistance programs and enabling organizations to manage SDOH.
Based in Austin, Texas, Aunt Bertha operates a social care network and enterprise coordination platform that connects individuals with local assistance programs while enabling organizations to manage referrals. Operating as a Public Benefit Corporation and recently rebranded as findhelp, the company provides a free public search directory alongside paid SaaS subscriptions for healthcare systems, state governments, and community nonprofits. The platform aggregates over 500,000 verified assistance programs addressing social determinants of health like food and housing, serving millions of users across the United States. The enterprise software allows care managers to track patient outcomes, supported by a workforce of over 200 employees and $75 million in total venture funding. The organization is currently backed by institutional investors including Techstars, Digitalis Ventures, Noro-Moseley Partners, and Capital Factory. Aunt Bertha was founded in 2010 by Erine Gray.
Aunt Bertha has raised $75.0M across 4 funding rounds.
Aunt Bertha has raised $75.0M in total across 4 funding rounds.
Aunt Bertha has raised $75.0M across 4 funding rounds. Most recently, it raised $27.0M Other Equity in June 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 5, 2021 | $27M Venture Round | Warburg Pincus | Amit Bansal, Pershing Square Foundation, Techstars, The Social Entrepreneurs' Fund | Announced |
| Jun 1, 2021 | $27M Series D | Warburg Pincus | BMW I Ventures, Digitalis Ventures, Foundry Group, Techstars, Noro Moseley Partners, Pershing Square Foundation, The Social Entrepreneurs' Fund | Announced |
| Jun 1, 2019 | $16M Series C | — | BMW I Ventures, Digitalis Ventures, Foundry Group, Techstars, Capital Factory | Announced |
| Jun 1, 2016 | $5M Series B | Techstars | BMW I Ventures, Foundry Group | Announced |
Aunt Bertha has raised $75.0M in total across 4 funding rounds.
Aunt Bertha's investors include Warburg Pincus, Amit Bansal, Pershing Square Foundation, Techstars, The Social Entrepreneurs' Fund, BMW i Ventures, Digitalis Ventures, Foundry Group, Noro-Moseley Partners, Capital Factory.
Aunt Bertha (now operating as findhelp) is a technology company that builds a platform connecting people in need to free and reduced-cost social services, such as healthcare access, housing assistance, food programs, and financial aid.[1][2][4] It serves individuals seeking community resources, social workers, healthcare organizations, and government entities by providing a searchable database of over 300,000 verified programs across every U.S. zip code, with enterprise software for seamless integration into existing systems.[1][2][3] The platform addresses gaps in the social safety net by modernizing access to government and community benefits, generating $5 million in annual revenue (as of 2025) from paid enterprise clients while keeping the consumer-facing site free, supported by $48.8 million in funding and around 205 employees.[1][2]
Founded in 2010 in Austin, Texas, by Erine Gray, Aunt Bertha emerged to digitize fragmented social services information, picking up "where Uncle Sam leaves off" by making benefits like federal aid, veteran support, and utility assistance easily searchable online.[1][2][4] Gray's vision humanized the mission as a Public Benefit Corporation focused on accessibility for vulnerable populations, evolving from a free consumer tool at auntbertha.com to an enterprise SaaS platform sold to healthcare providers and social workers.[1][3][4] Early traction came through partnerships and investors like The Social Entrepreneurs' Fund, Noro-Moseley Partners, Techstars, and Pershing Square Foundation, fueling growth to rebrand as findhelp while expanding its network.[2]
Aunt Bertha rides the SDOH wave in healthcare, where providers increasingly address social factors driving 80% of health outcomes amid rising costs and inequities.[5] Its timing aligns with post-pandemic emphasis on integrated care, marketplace forces like value-based reimbursement, and digital health marketplaces (e.g., AVIA), positioning it against rivals like Findhelp.org (ironically now its own brand) and United Way.[1][2][6] By influencing ecosystems through data insights, referral networks, and GovTech tools, it empowers healthier communities and reduces strain on safety nets, amplifying tech's role in social impact.[2][4]
findhelp is poised for expansion in AI-driven personalization and deeper EHR integrations as SDOH mandates grow under evolving U.S. policies. Trends like automated analytics and community marketplaces will accelerate its momentum, potentially scaling revenue beyond $5 million via more health system partnerships. Its influence may evolve from connector to ecosystem orchestrator, solidifying Austin's GovTech hub status while bridging tech and human services for broader societal resilience—proving one platform can truly pick up where public systems fall short.[1][2][5]