Aunt Bertha is a technology company.
Aunt Bertha has raised $48.0M across 3 funding rounds.
Aunt Bertha has raised $48.0M in total across 3 funding rounds.
Aunt Bertha (now operating as findhelp) is a technology company that builds a platform connecting people in need to free and reduced-cost social services, such as healthcare access, housing assistance, food programs, and financial aid.[1][2][4] It serves individuals seeking community resources, social workers, healthcare organizations, and government entities by providing a searchable database of over 300,000 verified programs across every U.S. zip code, with enterprise software for seamless integration into existing systems.[1][2][3] The platform addresses gaps in the social safety net by modernizing access to government and community benefits, generating $5 million in annual revenue (as of 2025) from paid enterprise clients while keeping the consumer-facing site free, supported by $48.8 million in funding and around 205 employees.[1][2]
Founded in 2010 in Austin, Texas, by Erine Gray, Aunt Bertha emerged to digitize fragmented social services information, picking up "where Uncle Sam leaves off" by making benefits like federal aid, veteran support, and utility assistance easily searchable online.[1][2][4] Gray's vision humanized the mission as a Public Benefit Corporation focused on accessibility for vulnerable populations, evolving from a free consumer tool at auntbertha.com to an enterprise SaaS platform sold to healthcare providers and social workers.[1][3][4] Early traction came through partnerships and investors like The Social Entrepreneurs' Fund, Noro-Moseley Partners, Techstars, and Pershing Square Foundation, fueling growth to rebrand as findhelp while expanding its network.[2]
Aunt Bertha rides the SDOH wave in healthcare, where providers increasingly address social factors driving 80% of health outcomes amid rising costs and inequities.[5] Its timing aligns with post-pandemic emphasis on integrated care, marketplace forces like value-based reimbursement, and digital health marketplaces (e.g., AVIA), positioning it against rivals like Findhelp.org (ironically now its own brand) and United Way.[1][2][6] By influencing ecosystems through data insights, referral networks, and GovTech tools, it empowers healthier communities and reduces strain on safety nets, amplifying tech's role in social impact.[2][4]
findhelp is poised for expansion in AI-driven personalization and deeper EHR integrations as SDOH mandates grow under evolving U.S. policies. Trends like automated analytics and community marketplaces will accelerate its momentum, potentially scaling revenue beyond $5 million via more health system partnerships. Its influence may evolve from connector to ecosystem orchestrator, solidifying Austin's GovTech hub status while bridging tech and human services for broader societal resilience—proving one platform can truly pick up where public systems fall short.[1][2][5]
Aunt Bertha has raised $48.0M in total across 3 funding rounds.
Aunt Bertha's investors include BMW i Ventures, Digitalis Ventures, Foundry Group, Techstars.
Aunt Bertha has raised $48.0M across 3 funding rounds. Most recently, it raised $27.0M Series D in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2021 | $27.0M Series D | BMW i Ventures, Digitalis Ventures, Foundry Group, Techstars | |
| Jun 1, 2019 | $16.0M Series C | BMW i Ventures, Digitalis Ventures, Foundry Group, Techstars | |
| Jun 1, 2016 | $5.0M Series B | BMW i Ventures, Foundry Group, Techstars |