Loading organizations...
Auk is an Oslo, Norway-based consumer agricultural technology company that develops and manufactures fully automated smart indoor gardening systems. The company operates a direct-to-consumer e-commerce business model, generating consistent revenue through the sale of hardware devices that automatically control light, water, and nutrients, alongside recurring sales of consumable seeds, plant nutrients, and specialized soil. Backed by early-stage seed funding, successful crowdfunding campaigns, and financial support from Innovation Norway, the enterprise has scaled its operations to sell more than 10,000 hardware units to home cooks and indoor gardening enthusiasts. After initially focusing on its domestic market, the firm expanded its shipping operations across the broader European market in 2022 and subsequently received the Norwegian DOGA Award for Design and Architecture in 2023. Auk was originally founded in 2018 by technology entrepreneurs Didrik Dimmen and Marius Aabel.
Auk has raised $1.0M across 1 funding round.
Auk has raised $1.0M in total across 1 funding round.
Auk Industries is a Singapore-based technology company founded in 2016, specializing in industrial Internet of Things (IIoT) and analytics for smart factories.[2][1] It builds a modular, plug-and-play IoT and software platform that integrates with existing machinery to capture real-time data (up to 10,000 readings/second), analyze performance gaps, and deliver actionable insights for productivity gains—achieved in days or weeks, not months.[3][1] Serving manufacturing sectors like food and beverage, consumer goods, electronics, metal processing, and packaging, Auk solves key digital transformation challenges by enabling no-code, self-deployable solutions that empower shop-floor teams and small-to-large operations worldwide across five continents.[1][2][3]
The platform emphasizes a bottom-up approach, focusing on deep analytics, employee engagement, and business value over mere data visualization, allowing clients to self-deploy imaginative solutions with agility.[1] Its feather-light design draws from the Auk seabird's efficiency, making Industry 4.0 accessible to all, including small Mittelstand firms competing against conglomerates.[1]
Auk Industries emerged from its team's frontline experience at global leaders like General Electric, Robert Bosch, Boeing, and McKinsey, where they identified gaps in digital transformation: converging business value, organizational capabilities, and scalable technologies.[1] Founded in 2016 in Singapore, the company recognized that despite digitalization being a top goal for industrial organizations, few succeeded due to roadblocks and complexities.[1][2]
Over the past decade, Auk has evolved by helping digitalize operations globally, refining its compact IIoT platform for smart factories with advanced edge processing and algorithms for micro-stop detection and cycle-time optimization.[1][3] This grounded expertise shifted focus from consulting to a product-first, industry-agnostic solution deployable in minutes without third-party dependencies.[3]
Auk rides the Industry 4.0 wave, where digital transformation tops strategic goals but stalls due to complexity—its platform removes barriers with quick, people-centric tools amid rising smart factory demand.[1][2] Timing aligns with global manufacturing shifts toward IIoT for efficiency, as sectors like electronics and food/beverage face productivity pressures from supply chain disruptions and labor shortages.[2]
Market forces favor Auk: edge computing growth reduces cloud dependency, while no-code trends democratize tech for non-tech teams; competitors like Ascent Intellimation or Parsec offer similar analytics but lack Auk's self-deploy speed and feather-light modularity.[2][3] Auk influences the ecosystem by proving bottom-up digitalization works across continents, inspiring agile adoption and uplifting smaller players in a conglomerate-dominated field.[1]
Auk Industries stands out for turning Industry 4.0 hype into deployable reality, with its edge analytics and self-service model poised to capture more share in expanding IIoT markets. Next steps likely include AI enhancements for predictive maintenance and deeper sector customizations, riding AI-IoT convergence and "Make in [relevant regions]" pushes.[3][2] As sustainability and resilience trends intensify, Auk's quick-ROI platform could evolve influence from enabler to standard-setter, empowering global factories to thrive amid volatility—echoing its mission to make powerful digital engines accessible to all.[1]
Auk has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in May 2021.
Auk has raised $1.0M in total across 1 funding round.
Auk's investors include Sprettert.
