AUFI Ventures

AUFI Ventures operates as the corporate venture capital arm of AUFI, an established platform designed to streamline the connection between businesses and creative agencies. The firm actively invests in early-stage startups and emerging companies, leveraging its deep industry knowledge and extensive network within the creative and digital sectors. Its primary function is to identify and support promising ventures that complement or innovate within the broader creative services ecosystem, extending AUFI's impact beyond its core agency matchmaking service.

The parent company, AUFI, was incorporated on July 18, 2011, co-founded by Toby Wilkinson, whose initial insight recognized the significant inefficiencies businesses faced in sourcing appropriate creative and marketing agency partners. This realization drove the creation of a curated platform to facilitate these crucial collaborations. AUFI Ventures subsequently launched in February 2021, evolving from this foundational expertise and network to strategically deploy capital into nascent businesses.

While AUFI serves businesses seeking agency partnerships, AUFI Ventures' 'customers' are the entrepreneurs and startups in which it invests, spanning various sectors. The venture arm aims to foster innovation by backing founders who are building the next generation of creative and technology-driven enterprises. Its long-term vision involves nurturing a portfolio of companies that benefit from AUFI’s ecosystem, contributing to the evolution of the creative and digital industries through strategic investment and partnership.