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Key people at AUA Private Equity Capital.
AUA Private Equity Capital is an operationally-focused lower-middle market investment firm specializing in equity investments across the consumer products and services sectors. Utilizing a Demographic-Driven Investing® approach, the firm partners with family-owned businesses and enterprises strategically positioned to benefit from the growing U.S. Hispanic population, providing active operational support.
Founded in 2011 by Andy Unanue, the firm's Managing Partner, AUA Private Equity was established on the insight that substantial value exists in nurturing family-owned and Hispanic-oriented businesses. Unanue brings a background rich in operations, strategic advisory, and investment management, particularly tailored to these specialized market segments, providing a distinct competitive advantage.
The firm partners with lower-middle market businesses, with a vision to create significant value through strategic partnerships and operational excellence. AUA Private Equity aims to foster sustainable growth for its portfolio companies by leveraging its deep understanding of demographic shifts and market dynamics, thereby building successful enterprises within its focused sectors.
AUA Private Equity Capital has 1 tracked investment across 1 company. The latest tracked deal is $3.2M Seed in Sherpas in February 2026.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Feb 23, 2026 | Sherpas | $3.2M Seed | Marty Bicknell | GoHub Ventures |
Key people at AUA Private Equity Capital.