Astō Consumer Partners

Astō Consumer Partners is an investment firm that provides capital and deep operational expertise to growth-stage consumer packaged goods brands. The firm distinguishes itself by embedding direct, owner-operator experience into its investment approach, helping portfolio companies navigate complex scaling challenges. This strategy leverages decades of hands-on brand building to offer more than just capital, focusing on strategic guidance for enduring growth.

The firm was co-founded by Clayton Christopher and Brian Goldberg, established in 2024. Their decision to launch Astō stemmed from an extensive track record of founding, scaling, and exiting prominent CPG brands such as Sweet Leaf Tea, Waterloo Sparkling Water, and Deep Eddy Vodka. They recognized a critical gap in the market for investors who could blend significant operational insight with strategic investment, particularly for brands transitioning beyond initial traction.

Astō Consumer Partners seeks to invest in high-growth consumer brands, primarily those scaling past $5 million in revenue, which demonstrate strong leadership, robust margins, and category leadership potential. The firm’s vision is to empower disruptive brands and their visionary founders to realize their full potential by providing the necessary support to build resilient, long-lasting businesses within the competitive consumer landscape.