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§ Private Profile · New York City, NY, USA
AI software for family offices, unifying financial accounting, investment tracking, and multi-entity portfolio management.
Based in New York City, Asseta AI develops an intelligent software suite that provides financial accounting, investment tracking, and multi-entity portfolio management for family offices and wealth management organizations. The company operates a subscription-based platform that utilizes agentic artificial intelligence to automate complex financial operations, enabling real-time visibility and replacing traditional spreadsheets for private wealth preservation. Asseta AI currently employs a team of approximately 20 executives and engineers, providing its unified technological infrastructure to dozens of active family office customers. Following an initial $1.5 million pre-seed capital raise under its former corporate identity Prismatic, the enterprise recently secured a $4.2 million seed funding round co-led by venture capital firms Nyca Partners and Motive Partners. The financial technology organization was originally founded in 2023 by chief executive officer Dean Palmiter and chief technology officer Daniel Kennedy.
Asseta AI has raised $4.0M across 1 funding round.
Asseta AI has raised $4.0M in total across 1 funding round.
Asseta AI has raised $4.0M in total across 1 funding round.
Asseta AI's investors include Jasleen Kaur, Harsh Govil, Embedded Capital, Embedded Ventures.
Asseta AI has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in November 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2025 | $4M Seed | Jasleen Kaur, Harsh Govil, Nyca Partners | Embedded Capital, Embedded Ventures | Announced |
Asseta AI is a SaaS platform providing an intelligent family office suite that unifies accounting, banking, investments, and reporting for family offices and high-net-worth individuals (HNWIs) managing complex, multi-entity wealth.[1][3] It replaces spreadsheets and legacy systems like QuickBooks with features such as multi-dimensional accounting, consolidated reporting, data aggregation, forecasting, allocations, intercompany activity, multi-currency support, and integrations with payroll (ADP, Gusto), wealth management (Addepar), payables (Bill, Ramp), banking (12,000+ institutions), and tax tools.[1][3] Serving single- and multi-family offices, Asseta solves operational inefficiencies in tracking diverse assets—including cash, alternatives, art, crypto, equities, real estate, private equity, and venture capital—across entities, enabling real-time visibility, audit-ready books, and enhanced governance amid generational wealth transfers.[1][2][3] With over $10B in assets on the platform, 99.99% uptime, and strong adoption among offices managing >$1B (nearly one-third of users), the company reports significant year-over-year ARR growth following a $4.2M seed round in November 2025.[2][3]
Founded in 2023 in New York City by fintech veterans, including CEO Dean Palmiter (ex-Sage) and CTO Daniel Kennedy, Asseta AI emerged from Palmiter's encounter with a former hedge fund manager running a family office using 67 separate QuickBooks logins, highlighting the gap between basic accounting tools and enterprise systems like SAP.[2][4] This "aha moment" inspired a purpose-built platform for family offices' unique needs, initially rebranded from Prismatic in early 2025 to focus on this vertical.[2] Early traction came from addressing underserved tech demands—72% of family offices report insufficient technology per Deloitte—leading to rapid scaling, $10B+ assets supported, and a $4.2M seed round co-led by Nyca Partners and Motive Partners in November 2025 to fuel product expansion and hiring.[2][4]
Asseta AI rides the surge in family offices—now managing trillions amid generational wealth transfers—where legacy systems fail complex, multi-asset structures, and 72% lack adequate tech per Deloitte.[2][4] Timing aligns with fintech's shift to vertical AI solutions, digital transformation in private wealth, and rising demand for transparency in alternatives, crypto, and private equity.[1][2] Market forces like increasing family office professionalization and regulatory scrutiny favor integrated platforms, positioning Asseta to disrupt a fragmented space dominated by ill-fitting tools.[3][4] It influences the ecosystem by modernizing operations for HNWIs/FOs, enabling better decision-making, and setting standards for scalable, insight-rich infrastructure in fintech.[2]
Asseta AI's seed funding and $10B asset milestone signal strong momentum in an underserved market, with plans to launch forecasting, planning modules, and team growth accelerating its roadmap.[2] Trends like AI-enhanced wealth tech, multi-entity complexity, and crypto/integration demands will propel growth, potentially capturing more of the $X trillion family office sector.[3][4] Its influence may evolve from niche disruptor to category leader, deepening ecosystem impact as family offices digitize—echoing its origin as the antidote to 67 QuickBooks logins, now scaling intelligently for the ultra-wealthy.[2][4]