ASICS Ventures Corporation

ASICS Ventures Corporation functions as the strategic corporate venture capital arm of ASICS, identifying and fostering innovation across global sports and fitness. The firm invests in and partners with technology startups to enhance athletic performance, promote well-being, or improve the overall sports experience. It leverages parent company expertise to support portfolio companies' growth and market integration.

Established in 2016 by ASICS, the venture firm extends the philosophy of its founder, Kihachiro Onitsuka, who believed in sports' power to enrich lives. This initiative embodies Onitsuka’s "Sound Mind, Sound Body" principle, seeking nascent technologies and business models aligned with ASICS's commitment to human movement. Its formation reflects a proactive strategy for externalized innovation.

ASICS Ventures targets startups developing solutions across diverse sports and wellness aspects, including smart equipment, digital services, and sustainable materials. Its vision is to cultivate an ecosystem where new technologies flourish, benefiting athletes and active individuals globally. The corporation aims to integrate pioneering advancements into the broader ASICS framework.