Asarasi

Asarasi is a technology company.

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Updated: Mar 21, 2026 ·

About

Asarasi produces USDA Certified Organic sparkling tree water, a 100% plant-sourced beverage sustainably harvested from maple trees. The company utilizes a proprietary process to collect sap, which is naturally 97% pure water, and then removes all sugars to create a refreshing, unflavored, and pure sparkling water. This innovative approach upcycles a natural resource, transforming what would otherwise be a byproduct of maple syrup production into a sustainable hydration option.

The company was founded in 2014 by CEO Adam Lazar. His foundational insight stemmed from recognizing maple sap as a renewable and plant-based alternative source for pure water, challenging conventional water sourcing methods. As a father, Lazar was driven by a desire to foster more responsible consumption habits and minimize environmental impact, leveraging his business acumen to bring this vision to fruition.

Asarasi targets eco-conscious consumers seeking sustainable and natural beverage choices. The company's overarching mission is to develop organic, tree-sourced products that actively contribute to water conservation and forest protection. They envision a future where natural resources are utilized thoughtfully, offering products that are not only delicious but also align with a broader commitment to environmental stewardship.

Recent News & Mentions

Oct 1, 2016FundingAsarasi - Seed Dec 1, 2015FundingAsarasi - Seed

Financial History

Asarasi has raised $650K across 2 funding rounds. Most recently, it raised $500K Seed in October 2016.

Total Raised

$650K

Valuation

N/A

Funding Rounds Raised

Date	Round	Lead Investors	Other Investors
Oct 1, 2016	$500K Seed		Independent
Dec 1, 2015	$150K Seed		Alpine Meridien, Connecticut Innovations

Financial History

Asarasi has raised $650K across 2 funding rounds.

Total Raised

$650K

Valuation

N/A

Deep Dive

Asarasi is a consumer beverage company that makes USDA‑organic, plant‑sourced sparkling water harvested from maple sap; it positions itself as a sustainable, farm‑supporting alternative to conventional bottled water and seltzers[3][1].

High‑Level Overview

Concise summary: Asarasi produces Asarasi Sparkling Tree Water, a sparkling bottled water made from maple sap that is filtered to remove sugars and bottled as a USDA Organic, plant‑sourced water product[3][1].- For a portfolio company format:
Product it builds: Sparkling tree water — flavored and unflavored sparkling water beverages derived from maple sap after sugar removal[3][1]. - Who it serves: Consumers seeking organic, sustainable beverages and retailers focused on premium, eco‑friendly beverage SKUs[3]. - Problem it solves: Offers a renewable, plant‑based water source that reduces reliance on groundwater and gives family maple farms new revenue from a byproduct that would otherwise be discarded[3][1]. - Growth momentum: The brand presents as an award‑winning, mission‑driven startup with retail distribution and consumer reviews on its site; it has publicly pitched to retail/investor audiences and engaged in direct sales and crowdfunding efforts[3][1][2].

Origin Story

Founding and genesis: Asarasi was founded by CEO Adam Lazar after he discovered maple sap as a renewable, plant‑based source of pure water; Lazar has led the business since its founding in 2014 and brought prior product development experience from roles including at 5.11 Tactical[1].- How the idea emerged: The company’s concept grew from tapping maple trees for sap, removing the sugars (via reverse osmosis) to produce a pure, plant‑sourced water while creating maple syrup as a separate product stream[3][4].- Early traction / pivotal moments: Asarasi has emphasized purchasing maple byproduct from family farms (buying up to 97% of crops otherwise discarded) to create farmer income, has presented to policy and agricultural groups, and lists awards and recognition for environmental and agricultural impact on its site and materials[1][3][4].

Core Differentiators

Unique sourcing: Uses maple tree sap — a claimed renewable, plant‑sourced water input — rather than municipal or groundwater sources[3][4].- USDA Organic positioning: Markets itself as the world’s only USDA Organic, plant‑sourced sparkling water, a clear label differentiator in the bottled‑water category[3].- Agricultural economics / supply chain model: Purchases maple byproduct directly from family farms and supplies shipping containers to preserve food safety, positioning the business as farm‑supportive and vertically integrated at the sourcing level[1][3].- Sustainability story: Frames reduced stress on groundwater and circular use of agricultural byproducts as core environmental benefits[3][4].- Brand & product quality claims: Emphasizes clean taste after sugar removal, light natural carbonation, and flavored variants; highlights awards and consumer praise on its site[3].

Role in the Broader Tech/Consumer Landscape

Trend alignment: Rides the broader consumer trends toward functional and premium non‑alcoholic beverages, clean‑label organic products, and sustainability‑first branding in CPG[3].- Timing: Rising consumer demand for differentiated, environmentally mindful beverage options and retailer appetite for novel premium SKUs favors Asarasi’s positioning[3].- Market forces in its favor: Growth in organic and plant‑based categories, retailer interest in unique sourcing stories, and increasing scrutiny of water sustainability create openings for alternatives to traditional bottled water[3][4].- Influence on ecosystem: If scaled, the model could create new revenue streams for maple farmers, introduce a new raw‑material category (tree water) to beverage supply chains, and pressure incumbents to highlight sustainability of their water sourcing[1][3][4].

Quick Take & Future Outlook

What’s next: Growth priorities likely include expanding retail distribution, scaling supply contracts with maple farmers, broadening flavor/pack formats, and continuing to validate sustainability and organic claims with certifications and market proof points[3][1].- Trends to watch: Retail adoption of novel beverage formats, consumer willingness to pay a premium for organic plant‑sourced water, and regulatory or scientific scrutiny over large‑scale sap harvesting impacts on tree health and ecosystems[3][4].- How influence might evolve: Success at scale could position Asarasi as a niche leader in sustainable, plant‑sourced beverages and a partner to agricultural communities; conversely, scaling will require careful stewardship of sap supply and clear life‑cycle evidence to sustain the sustainability claim[1][3][4].

If you’d like, I can:

Pull recent retail distribution and sales milestones (where available).- Summarize third‑party coverage or awards in more detail.- Draft a one‑page investor or retail pitch based on this positioning.

Sources

Frequently Asked Questions

How much funding has Asarasi raised?

Asarasi has raised $650K in total across 2 funding rounds.

Who are Asarasi's investors?

Asarasi's investors include Independent, Alpine Meridien, Connecticut Innovations.