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§ Private Profile · HSR Layout Bengaluru, Karnataka 560102, IN
Retail technology B2B platform digitalizes consumer electronics retail in India for small/medium stores, providing inventory & working capital.
Founded in 2018 by former Flipkart executives Khushnud Khan and Rishi Raj Rathore, Bengaluru-based Arzooo is a B2B retail technology platform providing digital inventory, logistics, and working capital to offline consumer electronics stores. The platform empowers a network of over 30,000 neighborhood retailers across fifty Indian markets to successfully compete with major e-commerce competitors without requiring heavy capital investment in physical stock. Operating with approximately 515 employees, the enterprise generated $209.1 million in annual revenue during 2024 and expanded its business model by launching a private-label consumer electronics brand. Arzooo has raised over $85 million in venture funding from prominent institutional backers including SBI Investment, Celesta Capital, and DoorDash chief executive officer Tony Xu. Following its rapid growth across the fragmented retail sector, the business was officially acquired by Moksha Group in November 2024.
Arzooo.com has raised $78.0M across 2 funding rounds.
Arzooo.com has raised $78.0M in total across 2 funding rounds.
Arzooo.com has raised $78.0M across 2 funding rounds. Most recently, it raised $70.0M Series B in June 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2022 | $70M Series B | Yoshitaka Kitao, Trifecta Leaders Fund I | Angel Labs, AV8 Ventures, Global Ventures, Tony XU, 3Lines Venture Capital, Celesta Capital | Announced |
| Sep 1, 2020 | $8M Series A | — | Galaxy Digital, Polychain Capital, Presence Capital, Brock Pierce | Announced |
Arzooo is a B2B retail technology platform that empowers small and medium-sized electronics retailers in India to compete with e-commerce giants by providing access to inventory, procurement, credit, and logistics without traditional barriers.[1][2][3] It serves neighborhood stores in the $23 billion consumer durables and electronics market, solving challenges like scale, inventory management, and working capital through its tech-enabled supply chain and "Zonal Inventory" system, which allows retailers to list products from a vast network without holding stock.[1][3][4] The company powers over 50,000 stores with 20,000+ products, up to ₹20 lakhs in credit, and has raised $84.72M before its acquisition by Moksha Group in November 2024, demonstrating strong growth momentum in digitalizing fragmented offline retail.[2][5][6]
Arzooo was founded in 2016 in Bengaluru, India, by Khushnud Khan and Rishi Raj Rathore, who met while scaling Flipkart's home appliances category and recognized the potential to bring internet-powered tools to India's unorganized retail sector, which dominates electronics sales.[2][4] Khan's experience at Flipkart fueled the idea of transforming offline retailers with technology, leading to Arzooo's launch as a revolutionary B2B platform.[4] Early traction came quickly; within four years, it onboarded over 50,000 retailers, built a network of 35 hubs and warehouses via Arzooo Express for speedy delivery, and secured partnerships with banks like HDFC and ICICI for embedded finance through Arzooo Credit.[4][5] Funding milestones included a $7.5M Series A and $70M Series B, used to enhance tech and boost retailer margins by 15-20%.[4][6]
Arzooo rides the wave of India's retail digitalization, targeting the fragmented $65 billion electronics market where offline stores hold dominance but struggle against e-commerce like Amazon.[2][4] Its timing aligns with rising smartphone penetration, UPI adoption, and demand for omni-channel retail in emerging markets, empowering 50,000+ SMBs to access 20,000+ SKUs and AI-driven tools amid post-pandemic supply chain shifts.[1][3][5] Market forces like organized retail growth (aiming for 20% share) and investor interest in B2B tech favor Arzooo, as it democratizes inventory and credit, influences ecosystem partners (suppliers, brands, financiers), and sets a blueprint for tech-led transformation of unorganized sectors.[1][4][6]
Post-acquisition by Moksha Group in November 2024, Arzooo is poised to accelerate as Moksha Retails Global Private Limited, scaling its platform toward the vision of becoming India's largest omni-channel player in consumer durables.[2][3] Trends like AI-enhanced retail, pan-India logistics expansion (e.g., Quick Retail), and embedded finance will shape its path, potentially capturing targeted 20% market share while deepening brand partnerships.[3][4] Its influence may evolve by further bridging offline-online gaps, fostering a robust retailer ecosystem, and sustaining momentum from $209M revenue trajectory—reinforcing its role as a pioneer in empowering physical retail against digital giants.[3][6]
Arzooo.com has raised $78.0M in total across 2 funding rounds.
Arzooo.com's investors include Yoshitaka Kitao, Trifecta Leaders Fund-I, Angel Labs, AV8 Ventures, Global Ventures, Tony Xu, 3Lines Venture Capital, Celesta Capital, Galaxy Digital, Polychain Capital, Presence Capital, Brock Pierce.