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Based in Mumbai, India, Art of Time is an omnichannel luxury watch retailer that curates and sells high-end timepieces through physical boutiques and e-commerce platforms. The company operates 14 physical retail locations across five Indian cities and provides specialized advisory services for collectors acquiring investment-grade watches. Its retail portfolio features partnerships with approximately 20 premium watchmakers, including prominent brands such as Cartier, Omega, and Montblanc. Art of Time has secured approximately Rs 200 crore in total capital since inception, highlighted by a recent $19.5 million Series B funding round backed by investors like Freshworks founder Girish Mathrubootham and Plutus Wealth Management. The enterprise recently expanded its market reach by launching CIRCA, a bridge-to-luxury retail concept targeting aspirational first-time luxury watch buyers. Art of Time was founded in 2015 by Gaurav Bhatia and Bharat Kapoor.
Art Of Time has raised $14.0M across 1 funding round.
Art Of Time has raised $14.0M in total across 1 funding round.
Art Of Time has raised $14.0M in total across 1 funding round.
Art Of Time's investors include Girish Mathrubootham, Mithun Sacheti, Siddhartha Sacheti, Kunal Shah, Plutus Wealth Management.
Art Of Time has raised $14.0M across 1 funding round. Most recently, it raised $14.0M Series B in October 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2025 | $14M Series B | Girish Mathrubootham, Mithun Sacheti, Siddhartha Sacheti | Kunal Shah, Plutus Wealth Management | Announced |
Art of Time is a Mumbai-based omnichannel luxury watch retailer founded in 2015, specializing in curated timepieces from over 20 global brands like Cartier, Omega, Montblanc, Piaget, and Jaeger-LeCoultre.[1][2][3][4] It operates 14 boutiques across cities including Mumbai, Bengaluru, and Chennai, with 85% of revenue from physical stores and plans to grow online sales to 30% in two years; the company has raised over $19.72 million (INR 200 crore) total, including a recent INR 175 crore Series B in February 2025 from investors like CaratLane founder Mithun Sacheti and Freshworks founder Girish Mathrubootham.[1][2][4][5] Funds will expand retail footprint (three new stores in Hyderabad, Noida, and Ahmedabad), launch categories via the Circa concept for mid-tier consumers (INR 50,000–4 lakh monthly earners), hire talent, and invest in technology and inventory, capitalizing on India's luxury watch market growing from $1.6 billion to $2.8 billion by 2033.[2][4]
Art of Time was founded in 2015 by Gaurav Bhatia and Bharat Kapoor, driven by a deep passion for horology (the study and art of timepieces).[2][3][4][5] Bhatia and Kapoor, leveraging their expertise, pioneered luxury watch retail in India by introducing the first IWC and Jaeger-LeCoultre boutiques, shop-in-shop concepts, and immersive experiences like TimeVallée.[3] Early traction came from partnering with 20 premium brands and building trust among collectors; by 2025, it marked a decade with a Roger Dubuis collaboration featuring limited-edition watches blending Indian heritage (e.g., Lord Ganesha motifs) and Swiss craftsmanship, highlighting their personal commitment—Bhatia emphasized roots in heritage, Kapoor celebrated individuality.[3] Note: An older family business reference from 1979 by Ashok & Gitu Alwani appears unrelated to this entity.[6]
Art of Time rides India's booming luxury consumption wave, fueled by rising affluent millennials and UHNWIs, with global brands eyeing the market's potential amid a $1.6–2.8 billion watch sector growth by 2033.[2] Timing aligns with post-pandemic retail digitization and omnichannel shifts, where tech investments enhance inventory management, e-commerce, and personalized clienteling—key for high-value goods.[2][4] It influences the ecosystem by unlocking underserved luxury access, partnering with international maisons, and introducing concepts like Circa to democratize premium horology, competing with players like Just In Time while boosting local employment and brand localization.[2][3][4]
Art of Time is poised for accelerated growth through 2026 store openings, online doubling, and tech-driven personalization, potentially capturing more of the luxury pie as India's wealth surges.[2][4] Trends like AI inventory optimization, AR try-ons, and sustainable sourcing will shape its path, evolving it from retailer to ecosystem curator—much like its decade-long redefinition of horology access, blending passion with scalable ambition.[3]
