Arara

Arara develops a comprehensive WiFi analytics and marketing platform, enabling businesses with physical locations to transform their guest WiFi into a strategic asset. The platform offers a captive portal for enhanced user experience, collects customer behavioral data, and facilitates targeted marketing campaigns. Its technical approach integrates customer relationship management systems, providing actionable insights into visitor patterns and preferences within physical spaces.

The company was co-founded in 2013 in Santiago, Chile, by Cristóbal Aguirre and Emmanuel Massenez. Their insight centered on the untapped potential of guest WiFi networks to digitize the customer journey in brick-and-mortar environments. They recognized the need for businesses to convert anonymous offline visitors into identifiable digital users, thus bridging the gap between physical and online customer engagement.

Arara serves a diverse clientele, including retail establishments, shopping malls, and smart cities, all seeking to better understand and interact with their customers. The company’s vision is to empower these businesses by providing the tools necessary to optimize physical spaces, personalize customer experiences, and make data-driven decisions that enhance operational efficiency and customer loyalty.