AramisAuto is a technology company.
AramisAuto has raised $14.0M across 1 funding round.
AramisAuto has raised $14.0M in total across 1 funding round.
AramisAuto has raised $14.0M in total across 1 funding round.
AramisAuto's investors include Serena Capital.
AramisAuto is a pioneering French online retailer of refurbished used cars, operating a fully digital platform that enables customers to browse, purchase, and receive vehicles delivered to their door with guarantees like "100% satisfied or 100% refunded."[1][2][3] Part of the broader Aramis Group, it serves individual consumers across Europe seeking affordable, reliable second-hand mobility, solving pain points in the traditional used car market—such as unreliability, limited choice, and high-pressure dealership sales—through data-driven refurbishment, home delivery, and trade-in services.[1][2] The company has demonstrated strong growth momentum, scaling from French origins to support Aramis Group's leadership in six countries, with innovations like rapid trade-ins and mobile apps driving over 150,000 customers and thousands of monthly sales.[3][5]
AramisAuto was founded in 2001 by Guillaume Paoli and Nicolas Chartier, who initially focused on new cars but pivoted in 2008 to the larger used car market in France, where five used vehicles sell for every new one.[2][3] The idea emerged from a desire to empower consumers with a trustworthy alternative to opaque dealerships, offering extensive pre-sale servicing, refurbishment, and a one-stop digital shop.[2] Early traction came from milestones like 2010's 24-hour trade-in payments, 2011's 15-day trial guarantee (vs. dealerships' 15 minutes), and 2014's first refurbishment center in Donzère, producing over 1,500 cars monthly.[3] A pivotal 2016 alliance with PSA Peugeot-Citroën (now Stellantis) provided capital and strategy, leading to acquisition by PSA and European expansion via 2017's Clicars buyout in Spain.[3][4]
AramisAuto stands out in the used car sector through these key strengths:
AramisAuto rides the wave of digital disruption in automotive retail, accelerated by COVID-19, where online used car models now dominate as sales outpace new cars 2:1 in markets like France, Germany, and the UK.[1][5] Timing aligns with rising e-commerce adoption for high-value goods, consumer demand for sustainability (refurbished cars reduce waste), and Europe's push for accessible mobility amid urbanization and EV transitions.[1][2] Favorable forces include EIF-backed funding via Serena Capital for growth and Stellantis' partnership for scale, positioning it against competitors like BymyCAR and AutoReduc.[2][4] It influences the ecosystem by pioneering B2C standards—home delivery, guarantees, apps—normalizing online car buying and inspiring pan-European platforms under Aramis Group.[1][3][6]
AramisAuto's trajectory points to deepened European dominance via Aramis Group's ambition to be the go-to online used car platform, fueled by tech investments in CX (e.g., Genesys) and infrastructure (Webcapsule).[1][6][7] Trends like AI-driven personalization, EV refurbishment, and subscription models will shape growth, especially as digital retailing matures post-pandemic.[5] Its influence may evolve from French pioneer to ecosystem shaper, potentially through more acquisitions or Stellantis synergies, redefining mobility as sustainable and couch-accessible—proving tech can make even cars as simple as online shopping.[2][3]
AramisAuto has raised $14.0M across 1 funding round. Most recently, it raised $14.0M Series A in September 2009.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2009 | $14.0M Series A | Serena Capital |