ArabyAds

ArabyAds is a Dubai-based advertising technology and performance marketing platform that provides customer acquisition, retention, and monetization solutions for e-commerce merchants across the Middle East and North Africa. The enterprise operates a business-to-business model that generates revenue through affiliate network commissions, influencer marketing campaigns, retail media, and programmatic advertising services. Operating as part of the M&K Internet Group, the organization has raised $36.5 million in total funding to date and maintains a workforce of over 250 employees. To expand its digital marketing capabilities and geographic footprint, the firm secured capital from lead investor AfricInvest and completed strategic acquisitions of programmatic platform AdFalcon, influencer network indaHash, and digital agency Dmenta. The business was originally established in Cairo, Egypt, before relocating its corporate headquarters to the United Arab Emirates. ArabyAds was founded in 2013 by Mahmoud Fathy and Mohammad Khartabil.