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Key people at Aqqo Digital.
Aqqo Digital is a Deurningen, Netherlands-based software company that provides a cloud-based venue management platform for automating reservations, access control, and facility operations. Operating on a business-to-business software-as-a-service subscription model, the platform integrates administrative and financial workflows for sports facilities, community centers, and municipal venues. The enterprise currently employs between 21 and 50 personnel and operates with an estimated corporate valuation of approximately $10.5 million. Through its recent acquisition of competitor LVP, the company expanded its market presence to serve over 1,200 locations across the Netherlands and Belgium. Its client portfolio includes more than 100 municipalities and major corporate organizations, featuring recognizable entities such as the cities of Amsterdam and Utrecht, as well as the Dutch pension provider APG. Aqqo Digital was founded in 2018 by Jop Hofste and Bas Heuvelmans.
Key people at Aqqo Digital.
Aqqo Digital is a Netherlands-based SaaS company founded in 2018 that provides venue management software for sports facilities, meeting rooms, event spaces, and racket sport venues, primarily serving municipalities and venue operators in the Netherlands and Belgium.[1][2][3][4] Its platform automates scheduling, online bookings, invoicing, access control, and financial integrations, solving operational inefficiencies like manual billing, availability conflicts, and fragmented back-office tasks to make venues more accessible, efficient, and sustainable.[2][3][5] Aqqo now supports over 2,200 locations post its acquisition of LVP, a legacy provider serving major municipalities like Amsterdam and Utrecht, positioning it as a market leader in municipally managed sports accommodations.[1][2]
The company targets venue managers in public and private sectors, streamlining processes through user-friendly interfaces, real-time data analytics, and integrations with accounting, payment providers (e.g., Mollie), and facility systems to boost revenue, reduce energy waste, and enhance customer satisfaction.[3][5][9] Growth has been rapid, from a startup pitch win in 2019 to expanding its team and client base across 1,100+ locations pre-acquisition, with a focus on innovation and customer success.[1][2]
Aqqo was founded in 2018 by Jop Hofste and Bas Heuvelmans in Deurningen, Overijssel, Netherlands, emerging from a background blending technology and accountancy as "Accommodatiehuur."[1][2] The idea originated from recognizing the need to digitize fragmented venue rental processes, starting with their first client—sporthal Hoge Vonder, now Aqqo's headquarters—after winning a startup pitch at Universiteit Twente in 2019, which fueled team expansion from interns to full-time staff.[2]
Early traction came from honing software over years of development, gaining domain expertise across 60+ municipalities by automating tasks like billing and access.[2] A pivotal moment was the recent acquisition of LVP (Lambert Venture Promotion BV), founded in 1988 by Hein Lambert and later led by Annet Miedema since 2005, which brought established software like AMIS and a client network of over 100 municipalities, solidifying Aqqo's leadership.[1]
Aqqo rides the wave of digital transformation in public venue management, particularly for municipal sports and community facilities, where legacy manual processes hinder efficiency amid rising demand for accessible, sustainable spaces.[1][2] Timing aligns with post-pandemic recovery in events and sports, plus EU sustainability mandates, enabling Aqqo to capitalize on SaaS adoption in government tenders through combined scale and integrations.[1][3]
Market forces like urbanization, budget constraints for municipalities, and the shift to contactless, data-informed operations favor Aqqo, as it reduces administrative burdens and boosts utilization rates.[2][5] By influencing the ecosystem—serving major cities and integrating with hotel PMS or payment systems—Aqqo standardizes venue tech, paving the way for broader smart city integrations and competitive edges in fragmented markets.[1][7][9]
Aqqo is poised for accelerated dominance in European venue management, leveraging its LVP acquisition to target more government contracts and expand beyond Netherlands/Belgium into adjacent markets like hotels and events.[1][7] Trends like AI-driven analytics, deeper sustainability features (e.g., energy optimization), and API expansions will shape its trajectory, potentially doubling locations amid rising SaaS demand in public sector digitization.[2][5]
Its influence may evolve from niche innovator to ecosystem enabler, fostering standards for integrated venue tech while maintaining a collaborative, feedback-driven culture. This positions Aqqo to unlock even greater accessibility and returns, fulfilling its mission from startup origins to market leader.[2]
