Apricity

Apricity is a virtual fertility clinic based in London and Paris that provides personalized reproductive healthcare, including in vitro fertilization and egg freezing, through a mobile application and artificial intelligence tools. The company operates a direct-to-consumer model for private patients while also offering corporate employee benefit packages through partnerships with organizations like AXA and Reward Gateway. The platform has treated over 1,500 patients and facilitated the birth of 170 babies, reporting a 46 percent treatment success rate compared to the 31 percent national average in the United Kingdom. Apricity has raised over 25 million euros in total funding, including a 17 million euro Series B round led by MTIP and Iris Ventures, which supported its 2022 acquisition of the Spanish period tracking application Woom. The healthcare company was founded in 2018 by Caroline Noublanche.