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§ Private Profile · Seattle, WA, USA
Mobile customer experience platform providing in-app surveys and feedback for mobile app developers and brands, focused on customer retention.
Based in Seattle, Washington, Apptentive provides a mobile customer feedback platform that enables enterprise companies to measure consumer sentiment and gather actionable insights directly within their iOS and Android smartphone applications. Prior to its strategic acquisition, the software-as-a-service company raised approximately $32 million in total venture capital funding and deployed its proprietary software across more than one billion mobile devices globally. The business secured financial backing from institutional investment firms like Origin Ventures while serving a diverse portfolio of major corporate customers, including Zillow, Starbucks, and eBay. In January 2023, the enterprise data collection company Alchemer officially acquired the business, subsequently integrating the mobile technology to create the rebranded Alchemer Mobile product suite. Apptentive was originally founded in 2011 by the entrepreneurial team of Robi Ganguly, Sky Kelsey, Mike Saffitz, and Andrew Wooster.
Apptentive has raised $17.8M across 6 funding rounds.
Apptentive has raised $17.8M in total across 6 funding rounds.
# High-Level Overview
Apptentive is a mobile customer feedback and engagement platform that helps app developers and product managers understand user behavior, collect feedback, and drive retention through intelligently timed surveys, messages, and prompts[1][2]. The company serves mobile-first businesses seeking to close the feedback loop with their users—transforming raw customer sentiment into actionable product insights[3].
The platform addresses a critical pain point: most app developers lack direct, systematic ways to understand why users churn, what features matter most, and how to prioritize their product roadmap. Apptentive solves this by embedding feedback collection directly into the mobile experience, allowing companies to intercept negative sentiment before users abandon the app, gauge customer sentiment in real time, and make data-driven decisions about feature prioritization[2]. The company has demonstrated strong market validation, raising $12.61M in total funding before being acquired by Alchemer in January 2023[1].
Apptentive was founded in 2011 and based in Seattle, Washington[1]. The company emerged during the early mobile app boom when developers faced a fundamental challenge: understanding why users were leaving their apps and what would make them stay. Rather than relying on traditional analytics dashboards, Apptentive pioneered an approach centered on *voice-of-the-customer* feedback—capturing qualitative insights directly from users at critical moments in their app experience[2].
The company gained traction by focusing exclusively on mobile platforms (iOS, Android, and Cordova) and building integrations with popular enterprise tools like Salesforce, Zendesk, and UserVoice[2]. This specialization in mobile feedback—a niche that larger survey platforms initially overlooked—became Apptentive's competitive advantage. By 2023, the company had grown to 57 employees and achieved sufficient scale to attract acquisition interest from Alchemer, a broader customer experience software provider[3].
Apptentive rode the wave of mobile app proliferation and the growing recognition that user retention is more valuable than user acquisition. As app markets matured and competition intensified, the ability to understand and act on user feedback became a core competitive advantage. The company positioned itself at the intersection of two major trends: the shift toward mobile-first business models and the broader movement toward customer-centric product development.
The acquisition by Alchemer in 2023 reflects a consolidation trend in the customer experience software market, where specialized point solutions are being absorbed into broader platforms[4]. This move expanded Apptentive's (now Alchemer Mobile) reach by bundling mobile feedback capabilities with survey and workflow tools, enabling customers to close the feedback loop across multiple channels and platforms[4].
Apptentive's evolution from independent company to Alchemer Mobile illustrates a common trajectory for successful B2B SaaS startups: build deep expertise in a specific problem, achieve market leadership in that niche, then integrate into a broader platform to unlock cross-sell opportunities and enterprise scale. The mobile feedback category itself remains relevant as app-based businesses continue to dominate consumer and enterprise software, though the competitive landscape has intensified with larger players adding mobile feedback capabilities.
The company's future will likely depend on how effectively Alchemer integrates mobile feedback into its broader customer experience suite and whether it can maintain the specialized focus that made Apptentive valuable to mobile product teams. The shift toward omnichannel feedback collection—where mobile is one channel among many—suggests that Apptentive's long-term value lies not in remaining mobile-only, but in becoming the mobile *component* of a unified customer listening platform.
Apptentive has raised $17.8M in total across 6 funding rounds.
Apptentive's investors include 500 Global, Flint Capital, One Way Ventures, Origin Ventures, Practical Venture Capital, QueensBridge Venture Partners, Joe Caruso, Will Herman, Grayhawk Capital, XSeed Capital, Blossom Street Ventures, SurveyMonkey.
Apptentive has raised $17.8M across 6 funding rounds. Most recently, it raised $6.0M Series B in September 2018.