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Appsee was a Tel Aviv, Israel-based software company that provided a commercial mobile application analytics platform designed to track user interactions through session recordings and touch heatmaps. Prior to its acquisition, the enterprise operated with a dedicated team of 20 employees and secured approximately $3 million in total venture capital funding. The startup received financial backing from institutional investors including Flint Capital and Giza Venture Capital while serving hundreds of corporate customers across the globe. In May 2019, the enterprise cloud computing corporation ServiceNow acquired the company's intellectual property and research and development team for an undisclosed financial amount. Following the transaction, the standalone analytics product was officially sunsetted as the underlying technology integrated directly into the broader ServiceNow enterprise software platform. The organization was originally founded in 2012 by co-founders Zahi Boussiba and Yoni Douek.
Appsee has raised $4.0M across 3 funding rounds.
Appsee has raised $4.0M in total across 3 funding rounds.
Appsee has raised $4.0M across 3 funding rounds. Most recently, it raised $2.0M Series A in October 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2014 | $2M Series A | — | Moshe Lichtman, Flint Capital, Giza Venture Capital | Announced |
| Oct 21, 2013 | $1M Venture Round | Giza Venture Capital | Moshe Lichtman | Announced |
| Oct 1, 2013 | $1M Seed | Giza Venture Capital | Moshe Lichtman | Announced |
Appsee has raised $4.0M in total across 3 funding rounds.
Appsee's investors include Moshe Lichtman, Flint Capital, Giza Venture Capital.
Appsee was a SaaS-based mobile app analytics platform that provided qualitative tools like user session recordings, touch heatmaps, crash reports, and real-time insights to help developers measure, understand, and optimize user experience (UX) in mobile apps.[1][2][3][4][6] It served app publishers across sectors such as gaming, news, travel, finance, and real estate by solving key problems like identifying usability issues, tracking user interactions (e.g., gestures, screen flows, conversions), and enabling data-driven improvements without coding-heavy setups.[2][5][7] Appsee revolutionized qualitative analytics by blending it with quantitative data for a 360-degree view of app performance, gaining traction before its 2019 acquisition by ServiceNow, after which its standalone service shut down.[1][5][6][7]
Founded in 2012 in Tel Aviv, Israel, by Zahi Boussiba and Yoni Douek, Appsee emerged to address gaps in traditional mobile analytics, which lacked deep qualitative insights into user behavior.[6] The founders built an SDK that captured every interaction—taps, swipes, screen transitions—for processing via machine learning into visual dashboards, quickly differentiating it in a market dominated by metrics-only tools.[1][5] Early traction came from its intuitive features like session replays and heatmaps, attracting hundreds of companies and positioning it as a leader until ServiceNow acquired it in Q1 2019 (announced May 2019) for its technology to enhance the Now Platform's mobile capabilities; Appsee's service ended shortly after, with its R&D team integrating into ServiceNow.[5][6][7]
Appsee rode the early 2010s mobile app boom, where exploding smartphone adoption demanded better UX optimization amid high churn rates—its qualitative tools filled a void left by tools like Google Analytics, influencing how developers prioritized user-centric design over vanity metrics.[1][5] Timing was ideal post-app store dominance, as market forces like rising development costs and competition (e.g., from gaming/finance apps) pushed for precise behavior data; it shaped the ecosystem by popularizing session replays and heatmaps, now standard in rivals like Statsig, UXCam, and UserExperior.[1][6] Post-acquisition, its tech bolstered ServiceNow's enterprise platform, indirectly advancing workflow automation while sparking a wave of alternatives that expanded analytics to experimentation and AI-driven insights.[5][6][7]
Appsee's legacy endures in modern analytics stacks, but as a standalone entity, it concluded with its 2019 shutdown—its influence lives on through ServiceNow's integrations and the alternatives it inspired.[6][7] Looking ahead, trends like AI-powered session analysis, privacy-focused tracking (post-ATT), and cross-platform experimentation will dominate; ServiceNow may evolve Appsee's IP into broader enterprise tools, while the space sees consolidation around scalable platforms like Statsig.[1] For investors eyeing UX tech, Appsee exemplifies high-impact acquisition plays in mobile analytics, underscoring the value of qualitative innovation in sustaining app growth amid maturing markets.
