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§ Private Profile · Boston, MA, USA
No-code SaaS platform for building personalized in-app experiences and user onboarding to improve product adoption for B2B software.
Based in Boston, Massachusetts, Appcues provides a no-code software platform that enables businesses to build personalized in-app experiences, such as user onboarding tours and feature announcements, without requiring dedicated engineering resources. The company operates on a B2B software-as-a-service subscription model, primarily serving product managers, customer success teams, and growth marketers at enterprise and mid-market organizations. Appcues has raised over $42 million in total venture funding, including a $32.1 million Series B financing round in late 2021, to support its strategic expansion from web-only tools into native mobile applications. Backed by lead investors such as NewSpring Capital and Sierra Ventures, the platform currently serves thousands of corporate customers, including Lyft, Segment, and Pluralsight, and has powered over two billion in-app user experiences globally. Appcues was officially founded in 2013 by Jackson Noel and Jonathan Kim.
Appcues has raised $50.0M across 4 funding rounds.
Appcues has raised $50.0M in total across 4 funding rounds.
Appcues has raised $50.0M across 4 funding rounds. Most recently, it raised $7.0M Debt in January 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 31, 2022 | $7M Debt Financing | Michael Walsh | — | Announced |
| Jan 1, 2022 | $32M Series B | — | Alchemist Accelerator, FirstMark Capital, Intel Capital, Sierra Ventures | Announced |
| Aug 1, 2018 | $10M Series A | Sierra Ventures | Alchemist Accelerator, FirstMark Capital, Intel Capital, Madrona Venture Group, Vanedgecapital Partners, Emil LEE, Andreas Wiese, Chris YIN, Jessica Meher, Jordan Doran, Kevin LIU, Matt Mickiewicz, Ravi Grover, Vinayak Ranade, Accomplice | Announced |
| Dec 1, 2014 | $1M Seed | — | Firebrand Ventures, FirstMark Capital, Long Journey Ventures, Propeller VC, The Community Fund, Eric Ries, Mark Jacobstein, Ramesh Haridas, Vikas Taneja, Brian Halligan, David Cancel, Dharmesh Shah, Elias Torres, RIC Calvillo, TY D., Jeff Fagnan | Announced |
Appcues builds a no-code platform for creating personalized in-app experiences, including onboarding flows, feature announcements, push notifications, and emails, to drive user activation, adoption, and expansion.[1][2] It serves software businesses and product teams seeking to improve product adoption without developers, solving the problem of low user retention and engagement by turning behavioral data into targeted, multi-channel interactions that boost conversion and revenue.[1][2][6] The company demonstrates strong growth momentum, empowering thousands of global businesses with integrations to tools like Segment, HubSpot, and Salesforce, while maintaining a 100% remote-first culture focused on customer happiness.[1][3]
Appcues was founded in 2013 by Jonathan Kim and Jackson Noel, who aimed to revolutionize user onboarding for software businesses by enabling beautiful in-app experiences without developer involvement.[1] The idea emerged from recognizing that non-technical teams often best understand user needs, leading to a platform that democratizes product experience creation.[3] Early traction came from proving its value in accelerating time-to-value for new users, evolving into a full solution for measuring and optimizing adoption, with pivotal moments like data-backed retention lifts—such as one customer seeing 25.8% 1-day retention for users exposed to flows versus 0.7% without.[1][6]
Appcues rides the product-led growth (PLG) trend, where software companies prioritize self-serve onboarding and retention to scale without sales-heavy models, amplified by remote work and data-driven personalization demands.[2][5][6] Timing aligns with maturing analytics stacks (e.g., Snowflake, Kafka) and the shift from single-channel tools to unified platforms, as market forces like rising churn in SaaS favor solutions proving direct ROI on engagement.[3][6] It influences the ecosystem by empowering PMs and marketers—historically developer-dependent—to iterate quickly, fostering better user love and retention across startups and enterprises.[1][3][7]
Appcues is poised to expand its multi-channel capabilities and AI-driven personalization amid intensifying competition in user onboarding tools, potentially deepening integrations with emerging PLG stacks to capture more mid-market share.[2][4] Trends like hyper-personalization and zero-party data will shape its path, evolving influence from onboarding specialist to full growth platform as adoption metrics become table stakes for SaaS success. This positions Appcues to sustain momentum in building products users love, directly tying back to its founding mission of developer-free empowerment.[1][6]
Appcues has raised $50.0M in total across 4 funding rounds.
Appcues's investors include Michael Walsh, Alchemist Accelerator, FirstMark Capital, Intel Capital, Sierra Ventures, Madrona Ventures, VanedgeCapital Partners, Emil Lee, Andreas Wiese, Chris Yin, Jessica Meher, Jordan Doran.