Appcast is a technology company specializing in recruitment marketing powered by programmatic advertising. It builds a platform that automates and optimizes job ad placements across a vast network of job boards, social media, and other digital channels to help employers attract qualified candidates efficiently. Serving over 2,000 clients globally, Appcast’s solutions reduce cost-per-hire by up to 50% and improve hiring outcomes by leveraging advanced algorithms, impression-to-hire tracking, and data-driven campaign optimization. Its products, such as Appcast Brand Ads and Appcast Search Ads, enable employers to engage talent on social media and search platforms with measurable ROI, addressing the challenge of reaching the right candidates at scale in a competitive labor market[1][3][5][6][8].
Founded over a decade ago, Appcast emerged from the need to modernize recruitment advertising by applying programmatic technology—originally developed for digital marketing—to the hiring process. The company was built by experts in recruitment marketing and programmatic advertising who recognized inefficiencies in traditional job advertising methods. Over time, Appcast evolved to incorporate sophisticated data analytics, automated bidding, and multi-channel campaign management, expanding its offerings to include brand marketing and search advertising solutions. It is headquartered in Lebanon, New Hampshire, and operates globally as a subsidiary of The Stepstone Group, a leading digital recruitment platform[1][5][6].
Appcast rides the growing trend of programmatic advertising and data-driven recruitment marketing, which addresses the increasing complexity and competition in talent acquisition. The timing is critical as employers face talent shortages and rising costs, making efficient, measurable recruitment advertising essential. Market forces such as the proliferation of digital channels, candidate behavior shifts toward social and mobile platforms, and demand for transparency in hiring ROI favor Appcast’s solutions. By automating and optimizing recruitment advertising spend, Appcast influences the broader HR tech ecosystem by setting new standards for efficiency, accountability, and candidate engagement[1][6][8].
Looking ahead, Appcast is poised to expand its influence by deepening its programmatic capabilities and integrating emerging channels and data sources to further refine candidate targeting and engagement. Trends such as AI-driven personalization, increased use of social and search platforms for job discovery, and employer branding will shape its product evolution. As hiring becomes more data-centric, Appcast’s ability to provide full-funnel visibility and measurable ROI will likely strengthen its position as a leader in recruitment marketing technology. Its continued innovation will help employers adapt to the evolving labor market and improve hiring outcomes at scale[1][6][8].
Appcast has raised $6.0M in total across 2 funding rounds.
Appcast's investors include Fifth Wall, Flex Capital, Rally Ventures, Vitalize Venture Group, Motivate Ventures, Point Judith Capital.
Appcast has raised $6.0M across 2 funding rounds. Most recently, it raised $3.0M Series B in July 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2017 | $3.0M Series B | Fifth Wall, Flex Capital, Rally Ventures, Vitalize Venture Group | |
| Nov 1, 2015 | $3.0M Series A | Fifth Wall, Flex Capital, Motivate Ventures, Point Judith Capital, Rally Ventures, Vitalize Venture Group |
