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§ Private Profile · PO Box 1936, Denver, Colorado, 80201, United States
Telehealth company offering online dermatology consultations and personalized prescription treatments for acne and skin conditions.
Apostrophe has raised $6.1M across 2 funding rounds.
Key people at Apostrophe.
Apostrophe has raised $6.1M in total across 2 funding rounds.
Apostrophe is a direct-to-consumer telehealth company that provides asynchronous online consultations with board-certified dermatologists and delivers custom compounded medications directly to patients through its proprietary pharmacy network. The platform charges a $20 initial consultation fee, which is credited toward personalized prescription treatments for consumer skin conditions like acne and anti-aging. Prior to its acquisition, the company raised $6 million in seed funding in a round led by SignalFire and experienced a 145% revenue growth between the first and second quarters of 2020. In June 2021, Apostrophe was acquired by the consumer telehealth platform Hims & Hers, led by CEO Andrew Dudum, to expand its dermatology product line. Originally launched under the name YoDerm in 2012, the company was founded by Ben Holber, Ryan Hambley, and Chris Minnich before officially rebranding to Apostrophe in July 2019.
Key people at Apostrophe.
Apostrophe has raised $6.1M across 2 funding rounds. Most recently, it raised $6.0M Seed in December 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 5, 2019 | $6M Seed | SignalFire | FJ Labs | Announced |
| Dec 1, 2015 | $130K Seed | — | Comal Ventures, Y Combinator | Announced |
Apostrophe has raised $6.1M in total across 2 funding rounds.
Apostrophe's investors include SignalFire, FJ Labs, Comal Ventures, Y Combinator.
Apostrophe Technologies, Inc. is a Philadelphia-based software company that develops ApostropheCMS, an open-source content management system (CMS) and enterprise-level website builder designed for developers and teams managing complex websites.[1][2][4][5] It serves web development agencies, enterprises like Michelin and Kimpton Hotels, and content teams by solving pain points in traditional CMS platforms, such as rigidity, poor developer experience, and scalability issues for multisite or headless setups.[2][4] The platform emphasizes flexibility with integrations for frameworks like Astro, Vue, React, and HTMX, alongside features like in-context editing, advanced permissions, and AI helpers in its Pro edition, enabling faster builds and omnichannel content delivery.[4][6] With around 11 employees and roots in open-source collaboration, Apostrophe shows steady growth through enterprise case studies and a competitive positioning against rivals like Contentful and Strapi.[2][4]
ApostropheCMS originated from P'unk Ave, a South Philadelphia web development firm founded by Geoff DiMasi and Alex Gilbert, who needed a smoother, developer-friendly CMS for client projects.[1] Frustrated with existing tools that weren't intuitive for editors yet powerful for builders, they developed Apostrophe as an internal solution, growing it with community input from expert developers.[1][2] In September 2019, Apostrophe Technologies spun out as an independent company, with Alex Gilbert serving as Co-founder and CEO, shifting focus to commercializing the open-source platform while maintaining its Node.js, MongoDB, and Vue.js foundation.[1][2][4] Early traction came from agency use and partnerships, evolving into enterprise adoption like Michelin's digital factory platform.[4]
Apostrophe rides the headless CMS and composable architecture wave, where decoupling content from presentation enables faster, framework-agnostic web experiences amid rising demands for omnichannel delivery and AI-enhanced editing.[2][4] Its timing aligns with JavaScript ecosystem dominance and open-source preferences, countering proprietary giants by offering customizable, API-driven scalability for enterprises shifting from monoliths like WordPress.[2][4][6] Market forces like developer shortages and multisite complexity favor its full-stack JS approach, reducing build times as seen with partners like Alt Studios.[4] It influences the ecosystem by fostering community-driven innovation, challenging incumbents (Contentful, Sanity) and empowering agencies to deliver secure, high-performance sites without bloat.[2][4]
Apostrophe is poised for expansion in the $15B+ CMS market through deeper enterprise penetration, leveraging Astro integrations and AI tools to capture headless demand from mid-market firms.[2][4] Trends like edge computing, further JS framework convergence, and regulatory pushes for open standards will amplify its developer appeal, potentially driving Pro subscriptions and partnerships.[4] Its influence may grow via more case studies and community modules, solidifying it as a go-to for flexible, secure content ops—echoing its origins as the "CMS you've been looking for" in a fragmented landscape.[4]
