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Based in Oldsmar, Florida, Apollidon is an education technology and precision growth marketing firm that provides online program management and targeted student outreach for higher education institutions like the University of Florida. The company utilizes marketing automation, data analytics, education consulting, and custom web development to connect qualified students globally with undergraduate and graduate degree programs. Operating primarily on a tuition-share or flexible fee-for-service model with no upfront costs, the firm helps colleges and universities scale their online, hybrid, and interdisciplinary learning offerings. Apollidon operates with a workforce of approximately 24 to 200 employees, generates an estimated $6.9 million in annual revenue, and has raised $3 million in total funding to support its enrollment growth initiatives. Founded in 2004 by Stephen C. Darnell, the organization is led by executives including President and CEO John Everett.
Apollidon has raised $3.0M across 1 funding round.
Apollidon has raised $3.0M in total across 1 funding round.
Apollidon has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Series A in April 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2011 | $3M Series A | — | Baleon Capital | Announced |
Apollidon has raised $3.0M in total across 1 funding round.
Apollidon's investors include Baleon Capital.
Apollidon is an online program management (OPM) firm that specializes in education marketing, targeted outreach, and growth strategies for online undergraduate and graduate programs at universities and colleges.[1][2][6] It serves higher education institutions by connecting qualified students with programs through marketing automation, data analytics, custom web development, and enrollment services, solving challenges like stagnant enrollments and program launches in the competitive edtech space.[2][3][4] With $3M raised in a Series A round around 2011 and estimated $6.9M revenue as of 2025, Apollidon maintains steady operations from Oldsmar, Florida, employing about 28-38 people while delivering sustained growth for exclusive university partners via a risk-free tuition revenue-share model.[1][2][4]
Founded in 2008 (with one source noting 2007), Apollidon emerged in Oldsmar, Florida, as a full-service education marketing firm amid the rise of online higher education.[1][4][5] Led by President & CEO John Everett, the company quickly focused on bridging students and top-tier universities through targeted outreach, evolving from basic marketing to comprehensive OPM services including market research and tech integration.[3][4] Early traction came via a $3M Series A from investors like Sopris Capital Associates, Vocap Partners, and University of Florida, funding its expansion into automation and analytics for program success—pivotal as online learning demand surged post-2008 recession.[1][2]
Apollidon rides the edtech boom in online and hybrid learning, accelerated by post-pandemic demand for accessible higher education amid rising tuition costs and workforce reskilling needs.[1][6] Its timing aligns with market forces like data-driven personalization and AI-enhanced outreach, positioning it to counter enrollment declines at traditional universities through precision marketing.[2][3] By enabling program differentiation and real-time insights, Apollidon influences the ecosystem, empowering institutions to compete in a fragmented OPM market dominated by larger players, while fostering global student access via targeted tech.[3][4]
Apollidon’s niche in exclusive, analytics-powered OPM positions it for steady growth as edtech evolves with AI recruitment tools and lifelong learning trends. Next steps likely include expanding SRM capabilities and hybrid program support, capitalizing on underserved interdisciplinary fields amid projected U.S. online enrollment rises.[3][6] Its influence may grow by deepening university partnerships, potentially attracting fresh funding to scale beyond $7M revenue, solidifying its role in making elite education more reachable—just as it started by connecting the right students to the right programs.[1][2]
