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§ Private Profile · Auckland, New Zealand
AML compliance platform for businesses, automating KYC, biometric identity verification, and real-time screening for customer onboarding.
Based in Auckland, New Zealand, APLYiD provides a business-to-business software-as-a-service platform that automates Anti-Money Laundering compliance and biometric identity verification. The system utilizes smartphone-based document scanning, liveness detection, and facial recognition technology to streamline customer onboarding processes in under 90 seconds while conducting real-time screening for politically exposed persons and sanctions. The enterprise operates with approximately 25 to 40 employees and generates an estimated $8.4 million in annual revenue by serving thousands of midmarket businesses across the financial, legal, accounting, and real estate sectors. The compliance software developer has raised $7 million NZD in Series A venture capital funding, backed by lead investor Octopus Ventures, to support its operational expansion into the United Kingdom and prepare clients for Australia's Tranche 2 regulations. APLYiD was founded in 2018 by Russell Craig, John O'Connell, and Claudia Smith.
APLYiD has raised $5.0M across 1 funding round.
APLYiD has raised $5.0M in total across 1 funding round.
APLYiD has raised $5.0M in total across 1 funding round.
APLYiD's investors include Octopus Ventures, Tribe Global Ventures.
APLYiD has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in October 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2021 | $5M Series A | Octopus Ventures | Tribe Global Ventures | Announced |
APLYiD is a New Zealand-based technology company that provides a self-serve AML (Anti-Money Laundering) compliance platform, integrating the world's best KYC (Know Your Customer), AML, and KYB (Know Your Business) technologies to automate onboarding, verification, and risk management for businesses.[1][2][6] It serves sectors like financial services, legal services, real estate, accountancy, vehicle finance, and rental, solving the problem of complex, manual compliance processes by enabling fast biometric identity verification (under 90 seconds), document checks, PEP screening, sanctions monitoring, and seamless integration via APIs—reducing paperwork by 70% and boosting onboarding success rates to 94%.[1][2][3][4][5][6] With $5.03M raised in a Series A round, around 40 employees, and $8.4M in revenue, APLYiD demonstrates strong growth momentum, partnering with thousands of businesses globally and operating teams in Auckland, Sydney, and London.[2][3][4]
APLYiD was founded in 2018 in Auckland, New Zealand, by Claudia Smith and Russell Smith (not related), who drew on their extensive experience developing and implementing credit, ID, and biometric solutions for global brands.[1][2] Recognizing the need for a smoothly integrable AML platform amid rising regulatory demands, they created a solution that aggregates top-tier KYC, AML, and KYB tech into a single, user-friendly system.[1] Early traction came from its focus on small to medium-sized enterprises, evolving into a scalable platform with real human support, white-label options, and integrations for CRMs like NayaOne and Apex27, while expanding to serve high-compliance sectors internationally.[1][4][5]
APLYiD rides the wave of escalating global AML/KYC regulations, such as Australia's Tranche 2 reforms and similar mandates in the UK/EU, where non-compliance risks fines and reputational damage—timing perfectly as digital onboarding surges post-pandemic.[1][4] Market forces like rising financial crime (e.g., identity theft, sanctions evasion) and demand for frictionless customer experiences favor its biometric-first approach, which bridges regtech innovation with SME accessibility in a $20B+ compliance software market.[2][3][5] By enabling faster, secure verifications, APLYiD influences the ecosystem, reducing barriers for real estate deals, legal services, and fintechs, while promoting scalable compliance that lets businesses focus on growth rather than red tape.[4][6]
APLYiD is poised for accelerated expansion, leveraging its Series A funding to deepen AI fraud detection, global integrations, and enterprise features amid tightening regulations worldwide. Trends like AI-driven compliance, biometric standards, and real-time monitoring will propel it, potentially doubling revenue as it targets emerging markets in Asia-Pacific and Europe. Its influence may evolve from SME specialist to regtech leader, empowering thousands more businesses to navigate compliance effortlessly—proving that smooth AML isn't just possible, it's the new standard for tech-savvy industries.[1][2][4]