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Based in Memphis, Tennessee, AnyCreek is an online marketplace and technology platform that provides booking software and business management tools for professional fishing and hunting guides. The platform streamlines essential back-office operations for outfitters and outdoor retailers by seamlessly integrating calendar management, payment processing, marketing initiatives, and client relationship management systems. Operating with fewer than 25 employees and generating under $5 million in annual revenue, the enterprise facilitates the discovery and booking of guided outdoor experiences for consumers. AnyCreek has secured $1.8 million in seed funding from venture capital backers including lead investors Starting Line and Bridge Investments. To further bolster its core technology capabilities and expand its market reach, the firm recently acquired the San Jose-based artificial intelligence booking platform Origin. The company was founded in 2022 by co-founders Benjamin Berman and Craig Herron.
AnyCreek has raised $2.0M across 1 funding round.
AnyCreek has raised $2.0M in total across 1 funding round.
AnyCreek has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in June 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2024 | $2M Seed | — | Bain Capital Ventures, Battery Ventures, Bessemer Venture Partners, Bread And Butter Ventures, IrishAngels, Matchstick Ventures, Motivate Ventures, Schematic Ventures, Social Starts, Vitalize Venture Group, Aditya Raghupathy | Announced |
AnyCreek has raised $2.0M in total across 1 funding round.
AnyCreek's investors include Bain Capital Ventures, Battery Ventures, Bessemer Venture Partners, Bread and Butter Ventures, IrishAngels, Matchstick Ventures, Motivate Ventures, Schematic Ventures, Social Starts, Vitalize Venture Group, Aditya Raghupathy.
AnyCreek is a Memphis, Tennessee-based technology company founded in 2022 that builds an AI-powered vertical SaaS platform for outdoor guides, outfitters, and businesses.[1][2][3][4] It provides tools for booking guided experiences like fishing, hunting, mountain guiding, biking, and watersports, including calendar management, payments, marketing, client relationships, waivers, permits, and reporting—serving thousands of users across all 50 U.S. states and powering over 1 million hours of outdoor activities.[1][2][5] The platform solves outdated manual processes (e.g., phone bookings, cash payments) by streamlining operations, boosting profitability, and enabling growth for small outdoor businesses while connecting customers to experiences.[3][4][5]
Following its July 2025 acquisition of Origin, AnyCreek has solidified its position as the outdoor industry's most comprehensive solution, expanding into guide management, insurance, payroll, and marketing to act as an "extension of customers' teams."[1]
AnyCreek launched in 2022 after co-founder and CEO Benjamin Lazarov encountered frustrations booking a hunting guide in Vermont, revealing the outdoor industry's reliance on antiquated methods amid a post-pandemic recreation boom.[3][4] Lazarov, with experience scaling Groupon, Zenefits, and Compass, aimed to bring modern tech to outdoor entrepreneurs he admired for their grit.[4]
The company quickly gained traction, raising $1.8M in seed VC funding about eight months before mid-2025 and building a presence with top guides and outfitters.[3][4] A pivotal moment came in July 2025 with the acquisition of Origin, merging platforms to cover all 50 states and enhance guide-first features across categories like fishing and watersports.[1]
AnyCreek rides the surge in outdoor recreation, fueled by post-pandemic demand where investments in sports tech jumped 290% above pre-2020 levels by 2023, driven by digital expectations like online bookings.[3] Timing aligns with younger generations prioritizing experiences over goods and a shift from cash-based to SaaS models, similar to restaurants going cashless.[3]
Market forces favor it: fragmented outdoor guiding lacks innovation, creating opportunities for vertical software; AnyCreek influences the ecosystem by powering 1M+ experience hours, fostering a high-bar community for stewardship, and attracting VC from investors like Starting Line—paving the way for AI-enhanced tools in niche recreation.[1][3][5]
AnyCreek is poised to dominate as the "software backbone" for outdoor businesses, expanding into payroll, insurance, and AI-driven growth amid sustained recreation trends.[1] Next steps likely include global scaling (beyond U.S. states), deeper AI integrations for marketing/operations, and more acquisitions to lock in market share.[1][3]
Shaping trends—rising experience economy, climate-driven stewardship, and VC rebound in sports tech—could evolve its influence toward ecosystem-wide standards, empowering independent guides while tying back to Lazarov's vision of tech respecting outdoor passion.[3][4]
