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§ Private Profile · Delhi, Delhi, India
Multifunctional beauty and personal care products for Indian women, simplifying routines and addressing pollution, humidity, and heat.
Antinorm is an India-based direct-to-consumer beauty and personal care brand that develops multifunctional cosmetic products designed specifically for the environmental needs of Indian women. The company formulates its skincare and cosmetic lines using a data-driven, technology-informed approach to simplify daily consumer routines and address regional climate challenges such as heavy pollution, high humidity, and extreme heat. Operating primarily through an e-commerce retail model, the enterprise recently secured ₹5 crore, or approximately $600,000, in a pre-seed funding round to scale its initial operations and expand its staff. This early-stage investment was backed by venture capital firms Rukam Capital and V3 Ventures, while the company also partnered with the design agency Stratedgy to develop its visual identity and messaging. Antinorm was founded in 2025 by former Silicon Valley investment analyst Aparna Saxena.
Antinorm has raised $3.2M across 2 funding rounds.
Antinorm has raised $3.2M in total across 2 funding rounds.
Antinorm has raised $3.2M across 2 funding rounds. Most recently, it raised $110K Other Equity in January 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 29, 2026 | $110K Venture Round | Anupam Mittal | — | Announced |
| Jan 7, 2026 | $3.1M Seed | Varun Varma | Rukam Capital, V3 Ventures | Announced |
Antinorm has raised $3.2M in total across 2 funding rounds.
Antinorm's investors include Anupam Mittal, Varun Varma, Rukam Capital, V3 Ventures.