Anine Bing is a technology company.
Anine Bing has raised $15.0M across 1 funding round.
Anine Bing has raised $15.0M in total across 1 funding round.
Anine Bing has raised $15.0M in total across 1 funding round.
Anine Bing's investors include Felix Capital, Robin Klein.
Anine Bing is not a technology company; it is a women's fashion brand and global fashion house founded in 2012, headquartered in downtown Los Angeles, California. The company designs and sells luxurious wardrobe staples, basics, and statement pieces blending Scandinavian simplicity with American energy, targeting women seeking timeless, confident everyday style. It operates through eCommerce (via Shopify), social media, over 15 brick-and-mortar stores in 7 countries, and 300+ boutiques worldwide, with 141-250 employees across sales, production, design, and customer service.[1][2][4][6] Backed by $15-16 million in funding from VCs like Index Ventures, Greycroft Partners, and Felix Capital, it has shown strong growth from garage origins to a multimillion-dollar revenue business (estimated $16.1 million), revolutionizing fashion product development, marketing, and delivery via digital tools.[2][5]
Anine Bing, a former model, singer, and fashion blogger from Denmark, founded the brand in 2012 with her husband, Nicolai Bing (now President), shortly after relocating to Southern California's Silver Lake neighborhood. Lacking formal design training, Anine tested demand by selling old clothes online, which sold out in one hour, inspiring her to launch a line using 20 pairs of jeans and vintage pieces as prototypes produced in Turkey with Nicolai's 20 years of fashion production experience.[1][4]
They started from their garage, posting the collection on Shopify, where Anine's blog and Instagram followers drove $50,000 in first-month sales and over $100,000 by month two. The first hire was Annika Meller (now Chief Strategy Officer). By 2013, they moved to a downtown LA office; 2015 saw flagship stores open in New York and LA. Pivotal 2018 expansion included a $15 million VC investment, new executives (CFO Paul Courell, VP Jacob Rokeach), and a London store.[1][2]
Anine Bing rides the digital transformation of fashion retail, blending DTC eCommerce with physical stores amid trends like "see now, buy now" and social commerce. Its early Shopify adoption and tech stack (NetSuite, Celigo) enable agile supply chains and global scaling, solving inventory and fulfillment pain points in fast fashion.[2][3] Timing aligns with post-2012 eCommerce boom and VC interest in consumer tech-fashion hybrids (e.g., investments mirroring Goop, Farfetch), amplified by Instagram's rise for influencer-driven sales.[1][2]
Market forces like direct-to-consumer shifts, sustainability demands via efficient production, and global expansion (90+ countries) favor it, influencing the ecosystem by proving fashion brands can thrive as tech-savvy startups with VC fuel, bridging LA's creative scene and Europe's heritage.[4][6]
Anine Bing's blend of creative vision, operational tech, and global footprint positions it for continued expansion, potentially adding more flagships, deeper tech integrations (e.g., AI personalization), and women's empowerment lines amid rising DTC and sustainable fashion trends. Rising social commerce and economic recoveries could boost momentum, evolving its influence from niche LA brand to mainstream luxury disruptor—echoing its garage-to-global origin by innovating where fashion meets scalable tech.[2][4][6]
Anine Bing has raised $15.0M across 1 funding round. Most recently, it raised $15.0M Series A in August 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2018 | $15.0M Series A | Felix Capital, Robin Klein |