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§ Private Profile · Ann Arbor, MI, USA
Referral software platform that automates B2B customer and partner programs for enterprises, compensating referrals for closed deals.
Based in Ann Arbor, Michigan, Amplifinity provides a SaaS platform that automates referral marketing and partner programs for B2B enterprises and channel partners. Prior to its acquisition, the software company raised approximately $10.8 million in venture funding and historically operated with an estimated corporate headcount of 11 to 50 employees. The platform enables sales organizations to generate, track, and compensate referrals that lead to closed deals, with the company projecting over $100 million in revenue during its 2016 fiscal reporting year. Amplifinity received financial backing from venture capital firms including RPM Ventures, Draper Triangle, and RSVP Ventures. In February 2020, the business was acquired by partnership management platform Partnerize, which integrated the referral technology into its broader software ecosystem. Originally launched under the name uRefer, the enterprise was founded in 2007 by Dick Beedon and Paul Vlasic.
Amplifinity has raised $3.6M across 2 funding rounds.
Amplifinity has raised $3.6M in total across 2 funding rounds.
Amplifinity has raised $3.6M across 2 funding rounds. Most recently, it raised $1.1M Other Equity in January 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 22, 2013 | $1.1M Venture Round | Antonio Lück | Jonathan Murray, Paul Vlasic | Announced |
| Dec 9, 2011 | $2.5M Series A | Early Stage Partners | — | Announced |
Amplifinity has raised $3.6M in total across 2 funding rounds.
Amplifinity's investors include Antonio Lück, Jonathan Murray, Paul Vlasic, Early Stage Partners.