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§ Private Profile · Adelaide, South Australia, Australia
Audience measurement company using AI to measure human attention in advertising for brands, agencies, and media platforms.
Amplified Intelligence is an Adelaide, South Australia-based audience measurement company that utilizes artificial intelligence and eye-tracking technology to quantify actual human attention to digital and broadcast advertising. The enterprise operates a B2B SaaS model, providing data licensing and proprietary platforms like attentionPLAN that allow brands and media agencies to optimize their marketing campaigns beyond traditional impression metrics. To support its global expansion and product development, the organization secured a $12 million AUD Series A funding round in late 2022, and its measurement technology has subsequently been tested by over 100 organizations worldwide. Amplified Intelligence is financially backed by venture capital investors such as Equity Venture Partners and TEN13, while its commercial software serves a multinational customer base that includes Dentsu, Omnicom Media Group, and Spotify. The company was founded in 2017 by Professor Karen Nelson-Field.
Amplified Intelligence has raised $2.2M across 1 funding round.
Amplified Intelligence has raised $2.2M in total across 1 funding round.
Amplified Intelligence has raised $2.2M across 1 funding round. Most recently, it raised $2.2M Seed in October 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2021 | $2.2M Seed | Steve Baxter | — | Announced |
Amplified Intelligence has raised $2.2M in total across 1 funding round.
Amplified Intelligence's investors include Steve Baxter.