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§ Private Profile · London, United Kingdom
SaaS platform providing a headless CMS and DAM for enterprise retailers and brands to manage digital content across channels.
Based in London, Amplience provides a cloud-based, headless content management system and digital asset management platform for enterprise retailers and e-commerce brands. The software-as-a-service company serves more than 400 enterprise brands globally and maintains a workforce of approximately 200 employees across its international offices. Its unified platform utilizes an API-first architecture to help major retail customers, including Crate & Barrel, Ulta Beauty, and Coach, manage dynamic media across multiple digital commerce channels. The enterprise has raised over $180 million in total venture funding, highlighted by a $100 million Series D round backed by Farview Equity Partners and Sixth Street. The technology firm recently secured an additional €37.9 million in a January 2025 financing round to further develop its automated e-commerce content solutions. Amplience was founded in 2008 by James Brooke and Rory Dennis.
Amplience has raised $219.3M across 9 funding rounds.
Amplience has raised $219.3M in total across 9 funding rounds.
Amplience has raised $219.3M in total across 9 funding rounds.
Amplience's investors include AshGrove Capital, ARCH Venture Partners, Octopus Ventures, Pitbull Ventures, Columbia Lake Partners, Octopus Investments, Silicon Valley Bank.
Amplience is a commerce-focused cognitive headless CMS and content platform that helps retail and e‑commerce brands create, manage, personalize and deliver AI‑augmented content and media across channels at scale.[2][5]
High-Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Amplience has raised $219.3M across 9 funding rounds. Most recently, it raised $42.9M Other Equity in January 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 24, 2025 | $42.9M Venture Round | Ashgrove Capital | — | Announced |
| Mar 1, 2022 | $100M Series D | — | ARCH Venture Partners, Octopus Ventures, Pitbull Ventures | Announced |
| Oct 29, 2019 | $10M Venture Round | Columbia Lake Partners | — | Announced |
| Apr 1, 2018 | $37M Series C | — | ARCH Venture Partners, Octopus Ventures, Pitbull Ventures | Announced |
| Nov 19, 2015 | $8M Venture Round | — | — | Announced |
| Mar 1, 2015 | $11M Series B | Octopus Investments | ARCH Venture Partners, Octopus Ventures, Pitbull Ventures | Announced |
| Mar 17, 2014 | $1.4M Debt Financing | Silicon Valley Bank | — | Announced |
| Jul 1, 2013 | $6M Series A | — | ARCH Venture Partners, Octopus Ventures, Pitbull Ventures | Announced |
| Feb 1, 2011 | $3M Seed | — | ARCH Venture Partners, Octopus Ventures, Pitbull Ventures | Announced |