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Seattle-based Amperity provides an enterprise customer data platform that utilizes artificial intelligence to unify fragmented internal data into comprehensive consumer profiles. Operating under a SaaS model, the company enables consumer brands across the retail and hospitality sectors to execute targeted marketing campaigns and real-time analytics. The enterprise reached a $1 billion valuation in 2021 following a $100 million Series D financing round, bringing its total venture funding to approximately $187 million. Its technology is utilized by over 400 brands, including corporate customers such as Starbucks, Gap Inc., and Alaska Airlines, with financial backing from institutional investors like Tiger Global Management and Goldman Sachs. In late 2023, the organization expanded its software capabilities by introducing generative artificial intelligence tools for natural language database queries. Amperity was founded in 2016 by Kabir Shahani and Derek Slager.
Amperity has raised $187.0M across 4 funding rounds.
Amperity has raised $187.0M in total across 4 funding rounds.
Amperity is a technology company that builds an AI-powered Customer Data Platform (CDP) designed to unify, analyze, and activate customer data for brands. Its platform specializes in identity resolution, creating comprehensive and accurate customer profiles by merging disparate and often messy data sources using patented machine learning technology. Amperity serves large enterprises across sectors such as retail, travel, hospitality, and e-commerce, enabling them to deliver personalized omnichannel customer experiences, improve loyalty programs, optimize marketing spend, and reduce churn. The platform supports real-time data activation and integrates seamlessly with modern data lakehouses like Snowflake and Databricks, emphasizing data quality, speed, and compliance. Amperity has demonstrated strong growth momentum by serving over 400 global brands, including Alaska Airlines and DICK’S Sporting Goods[1][2][3][6].
Founded in 2016 and based in Seattle, Washington, Amperity was created to address the challenge of fragmented and inconsistent customer data that limits brands’ ability to understand and engage their customers effectively. The founders brought expertise in data science and marketing technology, focusing on building a platform that could handle the complexity of identity resolution at scale. Early traction came from delivering superior match rates and reducing manual data cleansing efforts, which helped Amperity quickly gain recognition as a challenger in the customer data platform market alongside giants like Salesforce and Oracle[4][7].
Amperity rides the growing trend of data-driven personalization and customer experience optimization in a post-cookie world where first-party data is paramount. The timing is critical as brands face increasing pressure to unify fragmented customer data across channels while respecting privacy regulations. Market forces such as the rise of AI, cloud data lakehouses, and demand for real-time marketing activation favor Amperity’s approach. By enabling brands to unlock customer lifetime value through accurate identity resolution and AI-powered insights, Amperity influences the broader marketing technology ecosystem, pushing competitors to innovate on data quality and activation speed[1][3][4].
Looking ahead, Amperity is likely to deepen its AI capabilities, expanding the use of generative AI to further democratize data insights and campaign execution. As privacy regulations tighten and third-party cookies phase out, Amperity’s focus on first-party data and compliance will become even more valuable. The company may also broaden its industry reach and enhance integrations with emerging data platforms. Its influence will grow as brands increasingly prioritize unified customer data to drive personalized experiences and measurable ROI, positioning Amperity as a key enabler in the evolving customer data ecosystem[5][7].
Amperity has raised $187.0M across 4 funding rounds. Most recently, it raised $100.0M Series D in July 2021.
Amperity has raised $187.0M in total across 4 funding rounds.
Amperity's investors include HighSage Ventures, Jacob Colker, Ibex Investors, Madrona Ventures, Declaration Partners, Madera Technology Partners, John Curtius, Accel, Addition, Battery Ventures, FirstMark Capital, RiverPark Ventures.
