Ampd is a technology company.
Ampd has raised $1.1M across 2 funding rounds.
Ampd has raised $1.1M in total across 2 funding rounds.
# Ampd: Connected Commerce Platform for CPG Brands
Ampd is a commerce media technology platform that connects paid advertising campaigns directly to retail sales, enabling consumer packaged goods (CPG) brands and agencies to measure and optimize their offsite marketing spend with precision[1][2]. The company solves a critical gap in digital marketing: the inability to directly attribute social media and search ad campaigns to actual retail purchases, which has historically been a "black box" for marketers[3].
Ampd serves enterprise brands, marketing agencies, and ecommerce businesses seeking to optimize advertising performance across multiple channels[1]. Its platform integrates with major advertising platforms—including Google Ads, Meta, TikTok, YouTube, and Amazon Ads—and connects them to retail marketplaces and point-of-sale systems[2][3]. By automating these connections and providing closed-loop attribution, Ampd helps brands discover high-intent shoppers, track retail impact with granularity, and use actual sales data to optimize future campaigns[3].
Ampd was co-founded in November 2021 by Joshua Gebhardt (CEO) and Brandon Nutter (CTO)[2]. The founders' journey began with a previous venture focused on getting data into the hands of marketers through partnerships with Google and Amazon[2]. As these partnerships matured, they recognized a larger opportunity: building a unified platform to connect the entire shopper journey from awareness through purchase.
Joshua brings experience in ecommerce optimization and previously led strategy and sales for a Google Analytics consultancy, while Brandon has a background in developing technology solutions, including building mobile SDKs for app traffic measurement[1]. Their combined expertise in analytics and technical development shaped Ampd's founding mission to empower marketers with provable, data-led marketing[2].
The company achieved early recognition as Amazon Ads Partner of the Year Runner-Up in both 2022 and 2023[2]. By 2024, Ampd shifted its focus from a tactical tool to a strategic enterprise platform, and 2025 marked significant expansion with integrations of Walmart, Meta, TikTok, and YouTube into its ecosystem[2].
Ampd operates at the intersection of two major trends: the rise of retail media networks and the increasing demand for first-party data and attribution in a post-cookie world. As brands face pressure to prove ROI on advertising spend and consumers increasingly shop across social platforms and marketplaces, Ampd's ability to connect these fragmented touchpoints becomes strategically valuable.
The company is riding the wave of CPG brands' digital transformation, where traditional retailers like Walmart and Amazon have become advertising platforms themselves[2]. By providing the infrastructure to measure and optimize these "offsite" campaigns—advertising that drives traffic to retailers rather than owned channels—Ampd addresses a critical gap in the marketing technology stack. The timing is particularly relevant as brands seek alternatives to traditional performance marketing channels and as retail media becomes a multi-billion-dollar category.
Ampd has positioned itself as the connective tissue between brand awareness and retail conversion, solving a problem that has plagued digital marketers for years. The company's rapid expansion of platform integrations in 2025 suggests it is moving beyond being a niche tool toward becoming essential infrastructure for enterprise CPG marketing.
Looking ahead, Ampd's influence will likely grow as retail media networks mature and brands demand more sophisticated attribution and optimization capabilities. The company's shift toward enterprise positioning and its expanding ecosystem of integrations indicate ambitions to become the default platform for managing offsite retail media spend. As consumer behavior increasingly blurs the lines between social discovery and retail purchase, Ampd's ability to measure and optimize that journey positions it at the center of how modern brands will allocate marketing budgets.
Ampd has raised $1.1M in total across 2 funding rounds.
Ampd's investors include Broadway Angels, Elementum Ventures, Founders Co-op, Geekdom Fund, Pioneer Square Labs, Techstars, Wisemont Capital, Rudy Gadre, Jeff Hammerbacher.
Ampd has raised $1.1M across 2 funding rounds. Most recently, it raised $1.0M Seed in December 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2015 | $1.0M Seed | Broadway Angels, Elementum Ventures, Founders Co-op, Geekdom Fund, Pioneer Square Labs, Techstars, Wisemont Capital, Rudy Gadre | |
| Mar 1, 2015 | $120K Seed | Techstars, Jeff Hammerbacher |