Amobee is a technology company.
Amobee has raised $42.0M across 3 funding rounds.
Key people at Amobee.
Amobee has raised $42.0M in total across 3 funding rounds.
Amobee has raised $42.0M in total across 3 funding rounds.
Amobee's investors include Accel, Hoxton Ventures, Kapor Capital, S Capital VC, StageOne Ventures.
Key people at Amobee.
Amobee is a marketing technology company that provides an integrated advertising platform for optimizing campaigns across TV, connected TV (CTV), digital, and social media.[1][2][3] It serves advertisers, brands (such as Airbnb, KraftHeinz, and Kellogg’s), agencies, and broadcasters by enabling audience development, cross-channel performance optimization, and data-driven growth through analytics, AI, machine learning, and natural language processing.[1][2][5][6] The platform solves challenges in fragmented media buying by unifying planning, buying, measurement, and targeting based on consumer behavior, sentiment, and real-time signals, while Amobee has demonstrated growth through acquisitions like Turn in 2017 and advanced features like emotion detection technology.[2]
As a wholly owned subsidiary—originally of Singtel and later under Tremor International—Amobee rebranded its core offerings to Nexxen in a recent unification of Tremor’s tech stack, including DSP, SSP, and ad server capabilities, positioning it for enhanced efficiency in the open internet advertising ecosystem.[2][3]
Founded in 2005 in Foster City, California (later Redwood City HQ), Amobee emerged as an advertising platform focused on understanding content consumption patterns to improve advertiser outcomes and consumer experiences.[1][2][4][7] Specific founders are not detailed in available sources, but the company quickly evolved into a global marketing technology leader, raising $72 million in total funding and serving major brands early on.[5][7]
Pivotal moments include its acquisition by Singtel, establishing it as a subsidiary of a major communications tech firm, followed by integration under Tremor International.[1][2][7] Key expansions involved acquiring Turn (a multi-channel DSP and DMP) in 2017 for advanced analytics, launching Triggers in 2016 for real-time mindset targeting, and winning first place at WASSA 2018 for emotion detection tech developed by data scientists like Alon Rozental.[2][4]
Amobee rides the wave of converged TV and digital advertising, where fragmented screens demand unified data platforms amid rising CTV adoption and privacy shifts away from cookies.[3] Its timing aligns with programmatic growth and AI-driven personalization, enabling broadcasters to shift to audience-based selling and advertisers to measure full-funnel impact across channels.[1][3] Market forces like open internet scale and the need for cross-platform precision favor Amobee, as it influences the ecosystem by powering brands' decisions and fostering tools that boost yield and engagement in a post-third-party cookie world.[2][5][6]
Amobee's evolution into Nexxen signals a push toward a dominant, all-in-one ad tech stack, likely accelerating with AI advancements in sentiment and predictive targeting.[2][3] Trends like CTV dominance, automated yield optimization, and unified measurement will shape its path, potentially expanding influence through Tremor integrations and global broadcaster partnerships.[3] As ad tech consolidates, Nexxen could redefine open-web efficiency, tying back to Amobee's foundational mission of smarter content consumption for superior campaign outcomes.[1]
Amobee has raised $42.0M across 3 funding rounds. Most recently, it raised $22.0M Series C in August 2008.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2008 | $22.0M Series C | Accel, Hoxton Ventures, Kapor Capital, S Capital VC, StageOne Ventures | |
| Dec 1, 2006 | $15.0M Series B | Accel, Hoxton Ventures, Kapor Capital, S Capital VC, StageOne Ventures | |
| Oct 1, 2006 | $5.0M Series A | Accel, Hoxton Ventures, Kapor Capital, S Capital VC, StageOne Ventures |