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§ Private Profile · Sandstr. 33, 80335 Munich, Germany
An online event management and ticketing platform for B2B event organizers, offering registration, guest list handling, and payment processing.
Key people at amiando GmbH.
amiando GmbH was founded by Felix Haas (Chief Executive Officer & Co-Founder).
Based in Munich, Germany, amiando GmbH operated a B2B SaaS platform that provided online event management, guest registration, and ticketing solutions. The company utilized a freemium model that generated revenue through transaction commissions and flat fees on ticket sales, scaling to support approximately 100,000 global events by 2009. Prior to its strategic exit, the enterprise grew its workforce to 35 employees and processed digital payments for corporate event managers, conference planners, and seminar hosts. Backed by early venture capital investors including Wellington Partners and Holtzbrinck Ventures, the ticketing platform was acquired by the European professional networking company XING AG in December 2010 for an initial base price of €5.1 million and a potential €5.25 million earn-out. The organization was founded in 2006 by Felix Haas, Dennis von Ferenczy, Sebastian Bärhold, Armin Bauer, Marc Bernegger, and Markus Eichinger.
Key people at amiando GmbH.
amiando GmbH was founded by Felix Haas (Chief Executive Officer & Co-Founder).
amiando GmbH was a Munich-based startup specializing in online event management, registration, and ticketing software as a service (SaaS). It served event organizers and agencies for business events like conferences and seminars, as well as entertainment events such as concerts and sports, available in English, Spanish, German, and French.[1][3] By 2012, it had grown to 75 employees and earned accolades like "Technology Pioneer of 2010" from the World Economic Forum, before being acquired by XING AG in late 2010 and rebranded as XING EVENTS in 2013.[1][2]
Founded in 2006 in Munich, Germany, by Felix Haas, Dennis von Ferenczy, Sebastian Bärhold, Armin Bauer, Marc P. Bernegger, and Markus Eichinger, amiando quickly prototyped its ticketing platform in early 2007.[1] That year, it secured funding from Wellington Partners Venture Capital, landed its first major client (Next Conference in Hamburg), moved into its first office, and added Bernegger full-time, marking rapid early traction in Europe's event tech space.[1]
Amiando rode the early 2000s wave of SaaS disruption in event tech, capitalizing on rising demand for digital ticketing amid growing online business networking.[1][2] Its timing aligned with platforms like XING (founded 2003), enabling seamless integration of events into professional social graphs, which amplified reach during the pre-mobile app era of event discovery.[2] By influencing how organizers accessed audiences via networks, it shaped Europe's startup ecosystem, paving the way for consolidated event platforms amid market forces like digital transformation and post-financial crisis cost efficiencies in event planning.[1][2]
Amiando's journey ended with its 2013 rebrand into XING EVENTS under New Work SE (formerly XING), evolving into a subsidiary focused on business events with partner ecosystems.[2] Looking ahead, its legacy persists in modern event tech trends like AI-driven personalization and hybrid/virtual events, potentially influencing successors amid rising demand for integrated platforms in a post-pandemic world. As consolidation continues, its early innovations underscore how nimble SaaS startups can scale through strategic acquisitions, tying back to its roots as a Munich pioneer in digitizing live experiences.[1][2]
