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§ Private Profile · Durham, NC, USA
Energy efficiency aggregator that verifies energy savings for wholesale electricity capacity markets and grid operators.
American Efficient has raised $5.1M across 3 funding rounds.
Key people at American Efficient.
American Efficient has raised $5.1M in total across 3 funding rounds.
Based in Durham, North Carolina, American Efficient is an energy efficiency aggregator that measures and verifies energy savings from consumer products, such as HVAC systems, to bid them into wholesale electricity markets as reliable capacity resources. The organization partners with manufacturers, contractors, developers, and utilities to develop portfolios of energy efficiency resources that help balance the electrical grid and reduce the need for new power plants. To acquire necessary sales data and environmental attributes, the firm collaborates directly with major national retail chains including Lowe's, The Home Depot, and Walmart. Operating as a fully-owned subsidiary of Modern Energy with an estimated 10 to 50 full-time employees, the company generates revenue by selling these aggregated savings into regional wholesale grid operators like PJM Interconnection. American Efficient was founded in 2013 by Benjamin Abram and Peter Corsell.
Key people at American Efficient.
American Efficient has raised $5.1M across 3 funding rounds. Most recently, it raised $3.0M PlotWatt - Series A in July 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2012 | $3M Series A | — | 1955 Capital, AME Cloud Ventures, Bling Capital, Craig Shapiro, Eniac Ventures, Felicis Ventures, Framework Venture Partners, Golden Ventures, Hardware Club, Kapor Capital, Raine Ventures, Sequoia Capital, Uncork Capital, Y Combinator, David Jeske, Oleg Tscheltzoff | Announced |
| Jun 23, 2011 | $1.1M Grant | Felicis Ventures | GE | Announced |
| Jun 1, 2011 | $1M Seed | — | 1955 Capital, AME Cloud Ventures, Bling Capital, Craig Shapiro, Eniac Ventures, Felicis Ventures, Framework Venture Partners, Golden Ventures, Hardware Club, Kapor Capital, Raine Ventures, Sequoia Capital, Uncork Capital, Y Combinator, David Jeske, Oleg Tscheltzoff | Announced |
American Efficient is a leading energy efficiency aggregator in the United States, partnering with manufacturers, distributors, and retailers to promote and accelerate the adoption of energy-efficient products and innovations across thousands of locations in 23 states.[1][3][6] As a B-Corporation founded in 2010 and operating in the industrial products sector, the company provides a SaaS platform to help users purchase energy-efficient appliances, consumer electronics, and heating solutions while running educational campaigns, such as PSA-style initiatives on DIY air sealing to combat energy waste and climate change.[1][2][5] It serves homeowners, businesses, and the broader energy sector, solving problems like low awareness of preventable energy loss and driving diverse, sustainable energy practices.[1][4]
American Efficient was founded in 2010 by Ross Chanin as a privately-held company focused on industrial products.[2][5] Emerging from stealth, it quickly positioned itself to make American energy more efficient by aggregating programs and collaborating with partners like sustainability consultancy Shelton Group for innovative campaigns.[1][3][5] Early traction came from scaling operations across 23 states, leveraging a SaaS platform to facilitate energy-efficient purchases and building a reputation as one of the largest aggregators in the space.[1][2][6]
American Efficient rides the wave of escalating demand for energy efficiency amid climate change pressures, U.S. sustainability regulations, and consumer shifts toward green tech.[1][3][4] Its timing aligns with rising energy costs and federal incentives for efficient appliances, positioning it to capitalize on market forces like electrification and decarbonization.[1][5] By aggregating programs and deploying SaaS tools, it influences the ecosystem through partnerships that accelerate product adoption, diversify the energy sector, and educate diverse audiences via digital media, bridging tech innovation with real-world environmental impact.[1][4][6]
American Efficient is poised for expansion as sustainability mandates tighten and AI-driven energy optimization trends emerge, potentially enhancing its SaaS platform with predictive analytics for efficiency gains. Regulatory tailwinds and corporate net-zero goals will shape its trajectory, amplifying its aggregator role in a fragmented market. Its influence may evolve from campaign-focused aggregator to a dominant SaaS leader, tying back to its core mission of nationwide energy innovation.[1][3][5]
American Efficient has raised $5.1M in total across 3 funding rounds.
American Efficient's investors include 1955 Capital, AME Cloud Ventures, Bling Capital, Craig Shapiro, ENIAC Ventures, Felicis Ventures, Framework Venture Partners, Golden Ventures, Hardware Club, Kapor Capital, Raine Ventures, Sequoia Capital.
